On Location Design Tour. Architecture&Maps

Nov. 12, 2015 - PRLog -- Fabrizia Zorzenon, the Italian architect who designed the reward Imiss Design Collection, is ready to embark on her new On Location Design Tour (http://fabriziazorzenon.com/wordpress/on-location-design-projects/).. For almost three years, starting from next December 2nd, she will travel around the world to give people the chance to learn a new and innovative way of designing their new houses by rediscovering first themselves.

With an international PhD in Architecture, several scientific publications and years of professional activity and personal growth, Fabrizia has developed a design approach for residential projects that goes beyond the traditional style classification, so to focus on the real needs of any single individual. “Nowadays, many designers tend to offer their clients projects that have always the same images and solutions, many of which taken by popular TV shows. However, everyone is different. We all are unique and unrepeatable. Even among twins could find a tremendous diversity. And if we want to deliver projects that truly represent our clients – projects that are the physical and material transposition of what they really are – we must do the opposite of what is usually done: that is, we must forget trends and style classifications, forget our personal tastes (of designers), and just focus on trying to recognize those things or situations that “naturally” create harmony, happiness and well-being in our clients’ lives“. Then, once recognized, those elements will help to identify the main structure of the entire project. As Fabrizia notices, “each space, shape, color and material possesses specific sensory qualities that are able to unconsciously affect our mood and actions. […] At a certain level, the architect represents a kind of puppeteer: through the construction of physical spaces, he moves people’s life threads, without even realizing it! This is why, for instance, whole Speer’s Nazi architecture was completely torn down at the end of the war. Hitler knew exactly what power architecture had on people’s lives.”

Designing a dwelling, therefore, should never be arbitrary or based on society beliefs and trends. Designers, acting in this way, take the risk of creating their clients serious problems that might go far beyond the money fact. “It’s a like picking the wrong therapist: you come out worse off than you went in.”

No wonder, Fabrizia has decided to start her tour from cities, like Los Angeles and Dubai, where, although in different ways, houses and interiors look always so similar and standardized. In such places, in fact, people tend to lose themselves very easily, and force their lives into the fulfillment of needs that do not really belong to them. When it occurs, unfortunately way too often, these people end up asking for houses that, though splendid and luxurious, do not reflect their personality. Hence, that sense of depression and frustration they often experience with no apparently reason. “As I was told by a great mentor and architect, not everyone really wants to be a millionaire ad live in a luxury house so to feel happy and in harmony with himself. And when you realize that you spend most of your life trying to become what the society wanted you to be, … well, it’s not really nice”.

However, as Fabrizia points out, this is absolutely not a fight against luxury. Rather, it’s a way to teach people how to create in their lives a correspondence between what they feel inside and what they show outside. And, since it is possible to create a luxurious environment even without spending a fortune, Fabrizia Zorzenon Design has been offering their clients a unique instrument (DID Report or DID Basic (http://fabriziazorzenon.com/wordpress/did-report-a-brief-...)) that will help everyone to know exactly himself and understand what he really needs in terms of space and architecture.

The DID Report, for instance, works perfectly not only as preliminary study for those who ask us to design and build their brand new house or remodel their major fixer, but also for people who need to work on budget and have chosen a self-building approach. “I would describe our DID Report as a sort of design consultation, but based on a knowledge with very ancient origins, well before the birth of Christ: an instrument capable of revealing the true essence of each one, just starting from our date of birth“. What Fabrizia is referring to is the so-called Map of Opportunities (http://fabriziazorzenon.com/wordpress/the-map-of-opportun...), a very powerful tool – recently rediscovered by Lucia Dettori – that she has been studying for years in order to create new architectural spaces of sophisticated quality.

Once started, the On Location Design Tours (http://fabriziazorzenon.com/wordpress/on-location-design-projects/) will stop by many cities around the world so to give everyone the opportunity to experience this unique and innovative way of building their dream house. “By visiting www.fabriziazorzenon.com, you will find all the information about the tour, including dates and locations. Its calendar will be updated every three months and, since we will be able to meet only a limited number of people for each city, we suggest who interested in to register as soon as possible so to not miss this amazing opportunity. Instead, to those whose place is not listed, please send us a poke and if there are enough requests and the condition to make it possible, we will be happy to do a deviation and stop by”. Her dream, Fabrizia finally reveals, is to create a final exhibition where everyone uniqueness will be celebrated to become a source of inspiration for the creation of a new and amazing world.