Article Reveals How Nanotechnology Marketers Can Instantly Improve Their Case Studies

Oct. 29, 2015 - PRLog -- One of the best ways to market nanotechnology is to share a story of a real business solving real problems. A new article by B2B technical copywriter Colm O'Regan shows how marketers of nanotechnology and other high-tech solutions can more effectively write case studies and application notes.

O'Regan says, "a big mistake marketers make in this type of copywriting is that they think they’re writing a sales piece. And they take that as a blank cheque to load it up with all sorts of marketing jargon".

"Loading the story with marketing buzzwords is not the right way to create a case study and it pretty much defeats the entire purpose"

He adds, "what’s worse than filling a case study from top to bottom with marketing jargon is filling it from top to bottom with technical mumbo jumbo".

Scientific and high-tech marketers obviously need to worry about this more than marketers in less technical arenas.

Here are O'Regan's tips for writing a nanotech case study:

1. Stress the benefits in your case study, not the features.

2. Put the most important technical details and specifications in a “technology snapshot” sidebar. That way, the technical info doesn't break the flow of the story and scientists and engineers can still see the required technical features if they need to.

This allows you to address the problem of writing for both business and technical audiences. This means you don’t have to create two separate case studies, saving you time and money

3. Write your application notes like a case study. Application notes tend to be dry and boring because they don't contain any customer quotes, they aren't written with a journalistic style and contain too much technical information.

O'Regan concludes, "taking the time to get your case studies right is worth the effort, as they’re one of the most effective marketing tools out there. After all, what's better than a satisfied customer"?

For more information, or to view the original article, please visit http://colmporegan.com/casestudies