5 things every marketer who uses a Retargeting software should know

Retargeting softwares can be an ace in the sleeve for marketers. According to a study by Criteo, internet users who are retargeted are 70% more likely to buy from a website.
By: Retargeting.biz
 
BUCHAREST, Romania - Aug. 17, 2015 - PRLog -- Pretty much, if we think that it is increasingly difficult to retain users on your website and convince them to buy.

However, there are some things that any marketing that uses a retargeting software should know.

1. Information you need to know about users

Our retargeting software allows you to find information about users accessing your website. Of these, there are a few that are crucial and that you need really need to keep in mind:

- Location - It is crucial to know where are located the users who accessed the website. Why? Because when using a retargeting software to know which countries / areas to target.

- Time and date - What are the hours that your website is the most visited? What days of the week most consumers buy from your site? To determine the best time to run your ads, evaluate conversion rates and return on investment (ROI) by day of week and time of day.

- Time and duration of display messages - Users will be bored reading the same ad over and over again. More than that, some people will be annoyed. It is therefore important to know how to properly set how often your ad to display.

2. Segment your audience

You probably know that users behavior is unique. Therefore, you must customize offers, depending on user preferences.

To create a remarketing list and to segment your audience correctly, our team of specialists will guide you and will offer you advices. This is the first and most important step that you need to do, before launching a retargeting campaign.

As your list of retargeting is segmented and you know better your user profiles, the more you will be able to get better results.

3. Test until you get the best results

We all know it’s about putting the right offer, in front of the right people, at the right time. To find out which is the best advertisement / offer will help you to realize tests to see which offers the best results.

As you do this test, it is important to change the messages, because users will saturate at some point, to read the same texts.

4. Retarget all pages

Is important to use retargeting on all your pages. Focusing only on your most popular pages may seem like a useful shortcut, but doing this will limit your cookied viewers. With a smaller amount of viewers, your reach and potential audience will also be limited.

5. Use as many triggers

Most marketers use triggers for shopping cart abandonment, either for convenience or because they simply do not want to set other triggers. It is important to use all the opportunities a retargeting software offers. So that you are more likely to improve your conversion rate.

Retargeting.biz software offers several unique features that you will not meet with any other retargeting software. We know how hard it is for a new company and even for a medium one, to invest money in retargeting. Therefore, we decided to offer you the opportunity to test our software free for 14 days, and after that you only pay if you have results. In other words, your money is not lost, regardless of how you set retargeting campaign.

For more information please visit https://retargeting.biz/pricing

Contact
Retargeting.biz
***@retargeting.biz
End
Source:Retargeting.biz
Email:***@retargeting.biz
Tags:Retargeting, Email Marketing, Retargeting Software
Industry:Marketing
Location:Bucharest - Bucharest - Romania
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