Singing Ambassadors Inform and Perform on Toronto's Waterfront Until September 7

TORONTO - June 24, 2015 - PRLog -- The award-winning Waterfront Singing Ambassadors Program presented by The Waterfront BIA returns to Toronto’s Waterfront this summer. Eight lively ambassadors will offer assistance, directions and recommendations to visitors and perform impromptu a cappella renditions of classic summer hits on Thursdays, Fridays, Saturdays, Sundays and Mondays from 11am to 6pm until September 7. Visit www.waterfrontbia.com  for more information.

“Toronto’s Waterfront is the place to be this summer,” says Carol Jolly, Executive Director, The Waterfront BIA. “The Singing Ambassadors enhance the experience by providing assistance and entertainment to ensure that everyone they meet is left with a lasting impression!”

The Singing Ambassadors feature Paulo Amor, Alicia Estridge, Reuven Grajner, Olivia Janus, Allister MacDonald, Jessie Rivest, Chris Tanaka-Mann and Sheree Spencer. The Ambassadors are split into quartets that will perform ten a cappella summertime favourites in key locations and busy daytime spots along the Waterfront. Each song has been arranged as full and 1.5 minute songs by internationally-published com¬poser, arranger and per¬former Aaron Jensen.

Songs for the summer season include: Happy by Pharrell Williams; Safe and Sound by Capital Cities; Sh Boom Sh Boom by The Chords; It’s All Right by The Impressions; Dancing in the Street by Martha and The Vandellas; Good Day Sunshine by The Beatles; Saturday in the Park by Chicago; I Can See Clearly Now by Johnny Nash; I Get Around by the Beach Boys; Under the Boardwalk by The Drifters.

“We’re here to inform and perform,” states Sheree Spencer, Singing Ambassador. “This is my third year as a Singing Ambassador and I have learned so much about Toronto’s Waterfront. Not only do I get to share this information with people and help direct them to the many amazing places on Toronto’s Waterfront, but I love seeing the smiles on people’s faces when we burst into song!”

Throughout the summer, the Singing Ambassadors can be seen riding the sponsored City Sightseeing Toronto double-decker tour buses every week using a "hop-on, hop-off” pass to explore the city and its top attractions. In addition, they support member and resident events along the waterfront and are making special appearances at the Party on the Promenade at the Redpath Waterfront Festival, Purina PawsWay, Canada Day Celebrations, Cityfest, Sail-in Cinema, Taste of Toronto at Fort York, Union Station, Jack Layton Ferry Terminal, Ripley's Aquarium, Centreville, Billy Bishop Toronto City Airport and Ontario Celebration Zone at Harbourfront Centre to name a few.

Wearing The Waterfront BIA branded polo shirts, windbreakers, back packs, umbrellas and festive fedoras, the Singing Ambassadors will be easy to spot as they distribute prizes, discounts and information featuring key Waterfront activities to keep both Torontonians and tourists well-informed of all that the Waterfront has to offer.

The Singing Ambassadors make the Toronto Waterfront a welcoming destination for tourists and locals. The program is made possible with assistance from Ontario's Summer Jobs Service and Canada Summer Jobs.

 

About The Waterfront BIA:

The Waterfront Business Improvement Area (WBIA), established in 2004, is the voice of the business community. Toronto’s WBIA is a community-driven organization dedicated to promoting and enhancing the economic and cultural vitality of the waterfront area. The WBIA welcomes 17 million visitors annually with a service area population of 57,121 and growing rapidly. 68% of the area's residents are under the age of 45, and the average household income is $118,924. Unlike most Toronto BIAs, the waterfront is both a full-service residential area and a tourist destination, committed to improving the waterfront area and new pedestrian friendly promenade. The waterfront ranks second in every visitor category – domestic and international; pleasure and business, first-time and repeat. Through marketing and promotion, special events, streetscape enhancement, strategic planning and advocacy initiatives, the WBIA continues to secure its position as one of Toronto’s premier shopping, business and entertainment destinations. Annual programs include Family Day, Doors/Gangways Open, Redpath Waterfront Festival, Singing Ambassadors and Winterfest on Toronto's Waterfront. The Waterfront BIA has been the proud recipient of the TABIA Marketing Award 2011, 2013 and 2014. For more information, visit www.waterfrontbia.com.

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For additional information or interview requests, please contact:

Peter Ashworth / Ashley Lloyd, Ashworth Associates Public Relations, 416-603-6005

peter@ashworthassociates.com / ashley@ashworthassociates.com