Bluwholesale.com - positioned to be the #1 Consumer Wholesale Destination in India

May 28, 2015 - PRLog -- India's first exclusive online wholesale destination, www.bluwholesale.com has gone live this month, becoming the only etailer to allow retail customers to buy products in bulk (say for example 6 pieces of polycarbonate unbreakable glasses, set of 3 toys, set of kid’s activity games, etc.) at wholesale price. The site is an initiative of Blue Sales and Marketing Pvt Ltd., and will attempt to bring wholesale prices delivered home to the retail consumer, attempting to create a niche in the fiercely competitive Indian ecommerce industry. The site claims to provide ‘everything at wholesale price’, as the tagline reads.

"We realized that a number of online consumers were interested to purchase in bulk, and are searching for combos on various retail platform. We earmarked this as an opportunity, and decided to be a pure consumer wholesale platform, across different categories, so as to extend to our consumers the benefit of wholesale price when they buy on bluwholesale.com." said Saurabh Avasthi, Cofounder, BluWholesale.com, who described the need for a consumer wholesale portal as a "must" in today’s ecommerce paradigm, and agrees that "In the wholesale market, Pricing is extremely dynamic, and to be on top of this will always be a challenge. We are ready for it"

In recent times, the investor focus has been the online retail business, which is forecast by retail advisory Technopak to grow to Rs 3.5 lakh crore in 2023 from Rs 12,400 crore at present. In recent months, investors have demonstrated their interest in the space by pouring in over $1 billion into companies such as Flipkart and Snapdeal.

Industry Experts agree that the focus on consumer wholesale and bulk combos is the next step in the evolution of the online business, and Bluwholesale.com has taken the lead by entering into this space.

"The consumer wholesale market has the potential to become larger than retail, once we manage to add more categories onto the platform and extend the wholesale price advantage to the retail consumer. BluWholesale.com will create a niche with the consumer and create leadership," said Abhishek Pathak, Cofounder of BluWholesale.com, who is very confident that "If we execute this well, Bluwholesale.com will have the first mover’s advantage in this space."

Bluwholesale.com is aiming for 1,000 transactions a day by December 2015 and 10,000 transactions by June 2016. While there are no reliable numbers for the potential market size of consumer wholesale as a business vertical in India, there are examples of such sites growing into large standalone companies globally.