InAppBlast introduces Personal Push and Explore Module to make app user engagement more powerful

April 13, 2015 - PRLog -- Developers of InAppBlast SDK, new free and easy to use mobile marketing automation platform, that brings app marketing and analytics together, announced last week push notifications support, a breakthrough way for mobile app marketers and developers to acquire maximum of their users attention outside the app.

Armed with detailed information of every user activity inside the app via implemented events feed in Explore module, app owners can now create - and automate - better customized targeted in-app and push messaging campaigns to drive users behavior both inside and outside the app. Message creation section, implemented in renewed What-You-See-Is-What-You-Get real-time editing mode, gives an exact view of how the message will appear on users devices.

Mobile marketing specialists now all come to the point that it is necessary to combine both in and out app user engagement channels: push reaches people who are not using your app, but require OS-level permission. In-app message gives you much more flexibility but they only reach people who are using your app. An opportunity to combine both these mobile marketing channels is now implemented in InAppBlast.

To reduce app notification bounces, messages content and delivery time also should be assigned first priority of control. In this case, InAppBlast added time zones functionality, that now makes possible to schedule campaigns sending time according to your or users local time zone. To provide app developers with maximum information on their app campaigns, InAppBlast also improved statistics module: real-time graphs with detailed info on open and click rates are now comes in every campaign report (in addition to overall app usage stats, implemented before).

Maximum personalization of app user engagement campaigns is now possible due to astonishing Personal Push feature. New InAppBlast release allows sending Personal Push to app user. An ability to collect, track and analyze every user activity via Explore Module provides InAppBlast clients the highest degree of individuality in communication with mobile audience