PR Newswire has shown a deep sink in "SEO Visibility in search engines after the release of Panda 4.0 as per the SearchMetrics. PR Newswire has set new guidelines which will fix the issues they have seen after Google Uptade:
- Use of perceptive analysis and quality content which should be based on research, reporting and some useful information.
- Inclusion of different formats, prevention of repeated use of same content except of a “Boilerplate”
- Evaluating length of a release, preventing from very short length, unauthentic or irrelevant messages used just for the links.
- Too much keyword stuffing and/or links within the information.
Google's algorithm update is focused on technology-based editorial guideline for ensuring quality content. PR Newswire following strict steps to adhere with the standards ensures the distribution of high-quality and genuine press releases. Google's recent Panda 4.0 update targeting low-quality submissions and affirms the importance of authentic press releases distributed via PR Newswire.
They are focused to contain informative releases with qualitative information which is interested to general public including Journalists and Bloggers. If these steps will be followed carefully before Google hit their site, it will be a preventive action. It keeps the spammers away and prevents from paying them unnecessarily for low quality content.
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