PRLog - May 27, 2014 - Munich, May 26, 2014 -- Bet3000, a leading sports betting agency in Europe presented the successful implementation of SugarCRM together with Fellow Consulting at this year’s SugarCon in San Francisco.
SugarCon is the premier event for SugarCRM customers, users and partners to experience a rare glimpse of CRM’s future. It took place from April 28th to May 1st in San Francisco, California with exhilarating keynotes, interactive panel discussions, training sessions and fireside chats with one of the most innovative and rapidly growing CRM communities in the world.
Daniel Heß (Product Manager Horse Betting and Project Manager of the CRM implementation)
“We benefit from an intuitive user interface and an open architecture of Sugar. It can be flexibly tailored to meet our specific business needs.” summarized Daniel Heß.
Bet3000 uses SugarCRM for managing the betting shops as well as online betting business. With Sugar, Bet3000 is able to harmonize information from various sources building a single view on customers or franchise partners. The complex process of establishing franchise business is managed from the CRM system. All legal and organizational requirements, from credit checks over supplying the infrastructure for betting shops to establishing a contract is controlled with Sugar.
Fellow Consulting AG was the consulting partner right from the start. From evaluation requirements over choosing the right software until implementation and support, Fellow Consulting supported Bet3000 as reliable project partner.
IBA Entertainment Ltd was founded in 2009. The company is authorised by the Lotteries and Gaming Authority of Malta to offer Remote Gaming (LGA/CL1/575/
With decades of experience in the bookmaking trade, in particular with odds for horse racing and sporting events, IBA Entertainment is the ideal partner in the sports betting market. The owner S. Springer has been state-licensed bookmaker for over 30 years and is still a market leader for betting on horses and one of the most innovative bookmakers in the industry.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM (http://www.sugarcrm.com) or follow @SugarCRM.
About Fellow Consulting AG
Fellow Consulting AG is headquartered in Munich and operates worldwide as solutions provider for CRM and Cloud Services.
With one of the most experienced teams of Oracle/Siebel and SugarCRM certified consultants in Germany and Europe, Fellow Consulting supports numerous customers of various industries and sizes, from concept to implementation of their CRM projects.
As technology pioneer, Fellow Consulting develops cutting edge products like the Oracle CRM On Demand mobile and offline client “CRM4Mobile”
Fellow Consulting furthermore is one of the first Google Apps partner in Germany.
For more information about Fellow Consulting’s solutions please visit http://www.fellow-
Fellow Consulting AG
Trurderinger Strasse 41
+49 (0) 89 46133845