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Data tokenization: How security can increases your sales

To improve receiving and processing online payments remains one of the priority tasks for the e-commerce enterprises. Statistics shows that 75 % of customers abort the payment, without waiting for its completion. The main reason is that the pro

 
PRLog - May 19, 2014 - RIGA, Latvia -- To improve receiving and processing online payments remains one of the priority tasks for the e-commerce enterprises owners. Statistics shows that 75 % of customers abort the payment, without waiting for its completion. The main reason is that the procedure of payment is too long and tedious. If you simplify it, you can significantly increase the conversion on the site and increase the profitability of your business.

European Payment Service Provider eComCharge, within their solutions <a href="http://www.ecomcharge.com/solutions/bepaid/">bePaid</a> and <a href="http://www.ecomcharge.com/solutions/begateway.html">beGateway</a>, offers a set of options to ensure the most convenient, fast and secure payment procedure. First of all, it means that the returning buyers won’t have to re-enter data; instead we provide the possibility of one-click payment, regular payments and subscriptions.

If your company works with freelancers, on the Forex market or in the gaming industry, organizes lotteries and sweepstakes, you will enjoy the possibility of payment card pay-outs – money transfers to the cards, from which the deposit was made. What’s more, there’s no need to enter the cardholder’s data or CVC to complete a transaction.

All these features are available thanks to data tokenization technology. At the heart of the tokenization process lies replacing vulnerable payment information (in this case - credit card details) with a unique identifier - a token. A token cannot be used to restore credit card details mathematically and that is why it is absolutely useless for fraudsters.

Although tokenization was initially intended only for data protection, today it is also a valuable marketing resource. Tokenization liberates online merchants from the need to submit important card details and store it on their side, simplifying recurrent payments considerably.

Among other advantages of tokenization that are successfully used by many e-commerce companies is getting user information during the registration and/or logging into the account, as well as easy organization of customer loyalty programs. And, last but not least, tokenization allows the company to avoid the time-consuming PCI DSS certificate obtaining and to reduce the cost of security payments.

Tokenization is one of the key benefits of our innovative payment solutions beGateway (payment gateway for Internet acquiring) and bePaid (multicurrency card payments processing). To get more information about the functional of the solutions and opportunities for your business, please visit eComCharge web-site: http://www.ecomcharge.com

About Us

eComCharge is a payment service provider, certified in accordance with the requirements of PCI DSS Level 1, a payment solutions developer and a technical integrator of payments. eComCharge cooperates with leading European and international banks, processors and payment systems to provide comprehensive solutions for businesses.

Media Contact
eComCharge Ltd
+371 6739 8651
contact@ecomcharge.com

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***@ecomcharge.com
Source:eComCharge Ltd
City/Town:riga - riga - Latvia
Industry:Finance, Software
Tags:e-commerce, online payments, Secure Payment Processing, one-click payments, recurring payments
Shortcut:prlog.org/12325394
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