This novel, first-of-a-kind, study by TRA will come in handy to both parents and students seeking inclusive education in India to cut through the clutter when almost every institute promises superlative results and weigh in the options through a neutral, unbiased lens.
Over the past decade, India has witnessed a phenomenal growth in the education sector buoyed by the sheer number of education institutes, a service driven economy, and favorable demographics. While this has made India a prime market for investment in the training and education with a projected growth of Rs 602,410 crore in 2015, concerns too are on the rise on the quality education, and learning outcomes.
With an aim to address such concerns and showcase the best, TRA has undertaken the largest ever paper and pencil interview (PAPI) survey for educational institutes across 40 cities in India, with 8,000 respondents. The study will use a proprietary Trust Matrix comprising 61 brand intangibles that will assign a trust score to the each of the participative institutes in the survey.
“While the right education can change millions of lives, and catapult the Indian economy to agile growth, lack of informed choice on educational institutes often makes it tough for parents and students to make the right choices, more so, when every educational institute claims itself to be the best,”said N Chandramouli, CEO, Trust Research Advisory.
According to research, India’s demographic growth, coupled with an average GDP annual growth of 8% over the last decade, demand for higher education alone will swell to over 500 million people in the next ten years. India’s education system, originally designed to serve the elite, will now have to serve the people. Innovation and change are required and understanding that change will be essential.
“Academic performance isn't an effective measure while judging an institution, instead, what India needs is new scale that puts the highlights on intangibles of hybrid knowledgethat stimulates creativity, innovation, and leadership to bring out the brilliance in the students, and equipping them with future-ready skills,” added Chandramouli.
TRA, the publisher of The Brand Trust Report and India's Most Attractive Brands started the research fieldwork for this unique MTEI study in January 2014 and the report now is close to its completion.