As the largest online premise in Ballito, I Love Ballito has taken a leap of faith and decided to tackle radio. The majority probably think that a radio is solely based on an FM/AM domain, but the times have certainly changed. Besides the website itself, iloveballitoradio.com, the app TuneIn allows listeners to stream from a smartphone, tablet or PC. With the current online business directory on iloveballito.com as a starting block; ILBRadio will give the Ballito business owners another marketing platform to reach their market. With print media being the price it is; Karl saw the opportunity to enlarge I Love Ballito’s online status even further.
ILBRadio will bring everything Ballito to the people that love Ballito; that includes residents and holiday-makers.
“The radio will have heart and the people of Ballito will be its motivator.” Karl has the understanding that the average community member works for a living and doesn’t have the time to immediately tune in, that’s where SoundCloud has its benefits. ILBRadio will post their podcasts to SoundCloud, making them available 24/7. This means that the advertiser who sponsors a podcast has an unlimited reach and lifespan; at any time of the day people can listen to the weather or an update on the property market from Seeff Properties and so forth.
With the guidance of Mr Price Red Cap Radio and the voice of Mags van der Westhuisen (Big Brother) behind the brand, it seems its full steam ahead for the I Love Ballito team…