PRLog - March 21, 2014 - Lotus presents EVINTRA FASHION NIGHT: Toronto
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showcasing launch event at the Ritz-Carlton Hotel
Marking the end of Toronto Fashion Week and the beginning of a grander opulent
gala touching down in Toronto in October 2014
TORONTO, ON- To celebrate the end of another season of Fashion Week, Madflower
Creative Group has joined forces with Hangrz.com to launch a fashion showcase,
EVINTRA FASHION NIGHT in a build up to the end of their world tour returning to
Toronto in October 2014. This exclusive fashion showcase takes place on Friday, March
21st at the prestigious Ritz-Carlton Hotel and is set to be the grand finale of the 2014
Toronto Fashion Week. The red carpet sponsored by Lotus (and hosted by local
socialites Megan Mane and Phillip Princeton) will commence at 9:00 pm, welcoming our
city’s fashion elite. The host for the evening, Canadian supermodel Stacey McKenzie will
lead VIP guests to the VIP reception sponsored by Kraken Rum and 1800 Tequila.
Throughout the evening, McKenzie will introduce the showcasing designers as they
present their collections. Proceeds from the event go towards partnering charity, Kids
Help Phone, which offers vital, innovative, and professional counseling services to
children and youth across Canada.
FASHION NIGHT has been taking place in cities across the globe, including Toronto,
Barcelona, Johannesburg, and Istanbul, and is currently planned for Dubai, Kenya, and
Paris, bringing its unique fusion of fashion enthusiasts, artistic directors and renowned
creative muses of fashion together. This edition of FASHION NIGHT marks the
beginning of a variety of summer long events which will all come together for a
spectacular gala and fashion show during Fashion Week in the fall, that Toronto has
"The first FASHION NIGHT in Toronto was a huge success and a great boost to the city,
exceeding all expectations of attendees,” said Andreas Thölken, CEO and Founder of
EVINTRA. “ This year we're taking the event in stages, teaming up with Hangrz.com and
Madflower Creative Group for the second time to bring a series of events instead of one.
With all proceeds going towards Kids Help Phone, we've set the bar even higher."
“We are ecstatic to be assisting with such a great cause and creating numerous events.
The goal this year is to create economic growth in the Canadian fashion industry, while bringing awareness to a great cause and Toronto fashion. We have huge talent here in
Toronto but it only seems to be supported on a local level for 95% of Toronto fashion
designers. We would like to bring Toronto fashion back to the international forum that it
deserves!” says Paul Sidhu, Chief Financial Officer of Hangrz.com.
FASHION NIGHT is also excited to be featuring the first-ever use of EvntBeam, a
Toronto-born, brand new social enterprise which uses AppBeacon technology to enrich
your experience throughout the event. By downloading the EvntBeam app, a dashboard
with a simple and easy to use interface provides individually tailored information,
including instant messages, offers, contests and new ways to connect with your favorite
brands. Guest who download the app will have the chance to win fantastic spot prizes
that are up for grabs.
This FASHION NIGHT is showcasing designers with a twist; instead of a conventional
catwalk fashion show, the living mannequin models will walk among the crowds, taking
to their podiums while still allowing the guests to get up close and personal with the
garments. Each designer brings a separate element: Angela DeMontigny expresses a
zeal of native culture and heritage with an edgy and sophisticate collection using
traditional bead-work and motifs. Evan Yanagi couture gowns exudes utter elegance with
classic beauty while keeping with her Asian traditions. VIGGO experiments with a fusion
between art and fashion, allowing the owner to make a bold statement, when they wear
the painting they once had on their wall.
Rising star and international FASHION NIGHT Tour DJ, Fizza will lead the night’s
entertainment, taking to the decks performing an electro-improv set with superstar
violinist Sarah Davidson-Gurney and other top local performers. Toronto's Marco Bongo
will also grace the stage alongside Fizza to energize the crowd into an unforgettable
after-party sponsored by Frequency Entertainment, marking the end of 2014 Toronto
Guests will be treated to an exclusive peek of the latest accessories by Angela
DeMontigny, RisKandy, Ms. Hair Extensions, Evan Yanagi and Royalz Clothing in the
Accessories Lounge. A silent auction will run throughout the night including art pieces
from Sevan Gallery and local artist Ivana Janjic.
Tickets are available online now at www.torontofashionnight.ca, and at various outlets in
FASHION NIGHT: Toronto benefitting Kids Help Phone is made possible by the support
of our wonderful sponsors: Lotus, Madflower Creative Group, Hangrz.com, Evan Yanagi,
Angela DeMontigny, Viggo, Karisma Image Consulting, Inspire Cosmetics, Runway
Magazine, RisKandy, Royalz Clothing, Humber College, Applicable Ingenuity, Style
Democracy, Donato's Salon and Spa, Ms. Hair Extensions, EvntBeam, Mistura
Timepieces, Sevan Gallery, Gilbert Lopes RE-MAX, Broxies, Frequency Entertainment,
Print Liquid, Omega Group, Kraken Rum, 1800 Tequila, Dolce Vita Global, The Orange
House, Taste Of Life Magazine, Toronto City Gossip, Phillip Princeton Branding Agency,
Trend Trunk, Esquire Lifestyle, Jellyboxx, Moonrock Media Group, and Remark
Madflower Creative Group is a boutique creative services firm specializing in sponsorship
acquisition and activation; event planning/management, and integrated brand development. The
multi-faceted company collaborates with clients to create results-driven marketing, business
development and sponsorship programs.
Hangrz.com is an online wardrobe management tool, suitable for fashion addicts to manage their
wardrobe and share their style online.
EVINTRA is an international events production and management firm with 85 events in 26
different counties to their credit. The progressive company strives to be the leading global-partner
for international projects in the events industry - as the brand for transparency and security in
destination management. See www.evintra.com for more information.
Kids Help Phone provides one-on-one counseling, information and resources to children, teens
and young adults in Canada. It is a critical lifeline of hope and support, through its free,
anonymous and confidential service.
For more information, to apply for press accreditation, or to schedule media interviews
with designers or producers from the show, please contact:
Rinn Maximus at firstname.lastname@example.org Direct: (647) 858-2055