German car sales are very strong. With large investments Mercedes is targeting the younger buyers. They are hoping that their new CLA and GLA class vehicles will become a new cult car.
With younger generation there is also a need for a new media to communicate with them. Assuming the Mercedes Benz driver is likely more educated and more art aware, reading news and watching movies via Internet, the cliMATE manufacturer decided to approach them via short Art Film in Noir style.
The hidden message in the film is that without the cliMATE Remote Start module the temperature in your Mercedes will be so unpleasant that you might ask your stunt double to start the car for you.
The producers of the film are hoping for a feedback from the public to learn what they think about their work. The film can be viewed at www.mbclimate.com or other popular movie hosting websites.
Comfort Electronics, Ltd