Customer Profiling with the Live Connect Add-On

MAKATI CITY, Philippines - March 6, 2014 - PRLog -- The Live Connect android application is perfect for account audits or customer profiling.  Businesses can leverage on the existing sales force to gather field data.

- Gather data in real-time (Customer Contacts, Industry Classification)
- Take real-time photos of your customers store (Storefront, street pictures)
- Send data back to the Business Mapper Server in real-time
- View submissions on Business Mapper

Each survey is submitted with a timestamp, GPS coordinates, pictures taken during the survey.

Why you need to do Customer Profiling?

Customer profiling specially aided by coordinates or locaton information helps a business understand how customers are distributed.  Given the timestamps a user also knows the age of the information being reviewed or analyzed.

This visual information can help management decide on;

- Distribution centers or hubs.
- Where to concentrate on new account development.
- Where the saturated areas are.
- Where the untapped areas are.
- Where to execure outbound marketing campaigns.

Customer Profiling and Saturation

A way to measure saturation is by doing customer profiling. Each customer location is mapped out and compared against a universe of potential customers. Using the Business Mapper, one can clearly see the gaps in distribution, just by pure density alone.