PRLog - Jan. 17, 2014 - The underlying multi-service platform as well as the user-related access to internet & Services open up new marketing and customer retention models for sports marketer through highly targeted content delivery.
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During the four days competition in the Südtirol Arena up to 60,000 fans, athletes, media representatives, sponsors, partners and employees will use their smart phones and tablets for information retrieval as well as for holding and sharing of content. This high user density and the enormous demand for bandwidth can only be provided very limited by Carrier Services.
The enterprise LAN and Wireless LAN with microcells provided by ENTIRETEC enables a dynamic bandwidth management and the transfer of vast data in real time. The innovative CLT-Core Layer Technology® serves as a multi-service platform for a central management of local solutions and Internet services.
To enter this Virtual Event Campus, the user logs on via a Landing Page. Due to user profiles (e.g. guest, VIP, team member, press representatives, sponsor, partner) and a corresponding highly secure identity management, it is possible to address the user individually and to provide targeted information.
Through CLT, live tracking of individual competitions, broadcasting of race timings and placements, images, live streams or runner tracking as well as interactive user participation and second screen scenarios are conceivable. Other features like social media connections, ticketing systems, Apps or Mobile Advertisement can be integrated easily.
"Currently, there are no comparable solutions that cover a campus with such technologies during a large-scale event. High-level representatives from sports and sponsorship as well as customers come to visit the Südtirol Arena to get acquainted with our solutions, "said Thomas Herrmann, CEO, ENTIRETEC.
Sports marketer Infront Austria adds: "The ENTIRETEC technologies enable not only a comfortable and safe Internet Access for event guests, they also offer new models of value creation in marketing, sponsorship for the sports marketer - before, during and after the actual event."
"We are using the user profiles also able to establish safe working environments with the appropriate information and services for teams, press, partners, guests and employees, which significantly increases the attractiveness of the venue," adds Erika Pallhuber, Biathlon World Cup Organizing Committee.
The ENTIRETEC solutions are made available as a tailored Managed Service. "The user experience takes place in Antholz, the service itself is provided highly secure from Dresden via the worldwide connected ENTIRETEC data nodes," added Carsten Klemm, Member of the Board, ENTIRETEC.