PRLog - Jan. 14, 2014 - DELHI/NCR, India -- It wasn't all that long ago that Matt Cutts, the head of search spam at Google, stated his recommendation that you should use no follow links in widget since the widget space has had an abundance of link spamming in the past few years. In fact, Google's Matt Cutts rolled this update mere five months ago. But in that short span of time, something has considerable changed a little bit since then. A small but pivotal change has been made to the Google webmaster guidelines link schemes. Now the page devises the exact type of links that will be permitted within the widgets. This is indeed a considerable change as earlier it was slated that it could be any link.
Simpliti, India's leading SEO company, has extensively pondered over the issue to interpret the difference between these two updates on the same topic within the time gap of few months and has assiduously understand the impact of new changes on the digital marketing world. Mr. Ajmat, Manager, Simpliti, says the guidelines previously read, 'links embedded in widgets that are extensively distributed across different websites'. Now, the guideline reads, widget should not contain links which are keyword rich, hidden or low quality and are distributed across different sites. Matt Cutts said, most people who have embedded widgets on their websites, in fact do not realize what they are actually embedding on the website outside the functionality of the widget itself. Google wants widget maker to add a no follow on that link in order to make sure that the webmaster who is adding widget code to the website, will not pass the page rank back to the widget maker’s website without knowing.
Making a distinct differentiate between both these updates, Mr. Ajmat reiterates though this may be known as a small change to their stance on putting links in widgets but it is considerably a positive step. At least, now they're specifically targeted only to spammy keyword packed or hidden or low quality links. It connotes, it is ok to post a link in widgets as long as it is not dubious or spammy. Any link which is intended to manipulate page ranking or a site's ranking in Google search results may be considered the part of link scheme and a complete violation of Google’s webmaster guideline.
Simpliti, based in New Delhi, is the culmination of years of experience in the digital marketing and is the search marketing arm of Rampgreen. Offering a wide gamut of search and inbound marketing related services, Simpliti boasts of its wide base of clientele that includes names like Su-Kam, Bookmycab, Kama Ayurveda, Excel Motors, etc.
For more information about Simpliti, a seo company in India or seo services in India visit http://www.simpliti.com.