In its latest release, Mr. Fishkin said that traditional technique of building SEO pages for keywords can be a little problematic because it clearly means that we are ignoring other things, like content marketing, email marketing, social marketing, etc., which in turn can hamper the digital marketing progress of the online brand. Therefore, it is always worthwhile to shift to the contemporary model, where SEO is all about performance of search traffic across the website and it is all about the broad performance of the web pages receiving search visits. So, it means when you look at a given set of pages and look at content areas then you will say, “The visits that are coming from google or bing, are performing at an optimum quality and therefore, it is good to invest more in SEO”, instead of saying, “This keyword set is giving me a good traffic”. He said that now web masters can optimize for things that are somewhere different than what they've done in the past, like, now optimizing the opportunity for amplification. The amplification could come from links, which in turn can come from social media, email marketing, word-of-mouth, etc. However, this is the impressive way to earn those signals that are correlated with website rankings.
Mr. Rand Fishkin views on this issue were discussed thoroughly at Simpliti, India's leading SEO company. Delving deep into this topic, Mr. Foyzul Alom Choudhury, Manager, Simpliti, said, “The digital marketing world has undergone a lot of changes and it is imperative to make all requisite adjustments in order to sustain in the competitive online world. It is always a good practice to focus more on customers and serving them with only that information which suits them best instead of blindly following the SEO ranking game.”
“It is better to focus more on specific kinds of people rather than keywords and simply rankings. It will drive more incoming traffic,” he added.
As the part of the large conglomerate, Rampgreen, Simpliti is the leading provider of web solutions, ranging from website development, SEO, content marketing, PPC, web hosting and more. Having a vast base of clients spreading throughout the world, Simpliti specializes in ensuring that online businesses get maximum exposure in the web world.
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