EKTA to defy convention with launch of IdeaLAB at ISE 2014

Nov. 28, 2013 - PRLog -- Identifying ways of engaging consumers beyond traditional display solutions is at the heart of a major new philosophy being launched by Ukrainian LED screen producer, EKTA, at the Integrated Systems Europe 2014 exhibition in Amsterdam.

By involving customers and strategists, including marketers and advertisers, in the reation of desirable, state-of-the-art products from the very start of the design process, EKTA’s ‘IdeaLAB’ heralds a new creative collaboration initiative for the Kiev-based company.

Reflecting its mission to be ‘Ahead of the Future,’ for digital LED display technology in Europe, Middle East and CIS countries, EKTA’s ‘IdeaLAB’ aims to become a focal point for innovation and inspiration through the use of both online and offline channels.  A dedicated ‘IdeaLAB’ website is under development to enable submission of crowd-sourced ideas and EKTA also plans to introduce special online webinars, as well as leading ‘wow workshops’ at selected industry conferences and exhibitions.

Commenting on the philosophy behind  ‘IdeaLAB’, EKTA’s Sales Director, Oleg Bogomolov, commented:

“As companies continue to seek new ways of interacting with consumers, EKTA is focused on creating solutions that really push the envelope of what can be achieved. By harnessing both our own knowledge and expertise in display technology as well as customer ambitions at the conceptual stage, we will be best placed to develop products that really defy convention and deliver the wow factor.”

For the launch of ‘IdeaLAB’ at Integrated Systems Europe 2014, EKTA’s unique stand, designed in association with a leading provider of interactive solutions, Front Pictures, will reflect nature’s four seasons, to demonstrate specific stages in the product development cycle:

STAGE 1 (Winter) – the seed, initial idea and basic design

STAGE 2 (Spring) – germination, technical development

STAGE 3 (Summer) – ripening, product completion

STAGE 4 (Autumn) -  harvest, customer utilization.

Based in Kiev, Ukraine, EKTA is a European manufacturer and exporter of high-end LED equipment, products and solutions to businesses and organisations in more than 30 countries across Europe and Asia.

EKTA is the only producer of LED displays in Ukraine and is at the forefront of visual technology research, design and manufacture in Europe, having managed hundreds of installation projects in areas including: sports and events; television studios; corporate; leisure and entertainment; traffic and transportation; rental activities.

EKTA is ranked in the top 10 world manufacturers of LED equipment and top 3 within Europe. The company holds the Guinness World Record for the largest 3D LED TV display.

http://www.ekta-led.com