PRLog (Press Release)
- Oct. 11, 2013 -
As jewelers look for new ways to help drive sales as the economy climbs back up from the recession, more and more of them have been expanding their staff, or retraining their own, to become skilled in the art of custom design jewelry. This new set of skills allows them to open up the market exponentially as they now offer their customers all new services and options when it comes to purchasing their jewelry.
“It is actually a way that harkens back to what professional jewelers were originally,”
one of the artisans at Monarch Jewelry and Art was quoted as saying at a recent press conference announcement introducing the new services that they are offering. “Back in the day the jeweler obtained all the materials, created the design and then actually put the jewelry together.”
The reason that there was a falling away from the custom jewelry services @ http://www.monarchjewelryandart.com/custom-design.html
had to do with the economy of scale. Using machinery to replace the craftsperson allowed large jewelry companies to put out a large amount of jewelry quicker and more efficiently than having each piece of jewelry hand-crafted. As machines have gotten more advanced, including computer aided design for the creation of handmade jewelry design, and materials have gotten more accessible, the return of the artisan offering custom jewelry services seemed eminent. The last missing piece was the craftspeople themselves.
Those people were found in two vastly different places. Many independent jewelry stores have been owned by the same family for generations and when it came time for the next generation to assert more of themselves in the business, learning the skills necessary for custom design jewelry was a great new opportunity. At the same time, more and more people who were previously unconnected with the jewelry business were looking for a new way to express their creativity. They searched out the artisans still in the business and took on apprenticeships to learn the skills. These two groups of people then came together by taking the many classes offered around the world to further educate themselves in precious metals, rare gem stones and the craft of custom design jewelry.