Mazola oil sales double across GCC during Holy Month of Ramadan

DUBAI MEDIA CITY, UAE - Aug. 4, 2013 - PRLog -- Mazola oil sales double across GCC during Holy Month of Ramadan

Mazola, one of the leading names in the regional food industry, today announced that the sales of its oil products have doubled during the Holy Month of Ramadan across the GCC, driven by the increased demand for quality cooking oil in every household in the region.

The sales of Mazola cooking oil touched grew 18% year-on-year compared to the sales during Ramadan last year. The tremendous spurt in the sale of Mazola oil, which has carved a niche as a premium and trustworthy oil brand around the region, is a result of the increase in food consumption in the GCC states during Ramadan.

The brand has recorded a significant sales growth in Saudi Arabia, driven by growing in all major product categories such as Corn Oil, Sunflower Oil and Ghee. Although mayonnaise is not typically a Ramadan item, this product too has shown a decent growth over last year.

In the UAE, the Sunflower Oil brands enjoy nearly 30% market share in the cooking oil category and Mazola has registered a major upswing in the demand for its Sunflower Oil during the Holy Month of Ramadan this year.

In Kuwait, Mazola Corn Oil has growth by nearly 20% over the last year to become the brand leader among premium corn oil brands in the country. Sale of Mazola Sunflower Oil has also grown by 20% year-on-year, reinforcing the brand’s market dominance in the food sector across Kuwait.

Mr. Simon Gottfried, General Manager of Basateen Foods Saudi Arabia – the distributors of Mazola products in the region, said: “Ramadan is a very important period in our annual sales calendar and we are happy to witness the amazing growth in the sales of our products during the Holy Month. This is a result of our concerted efforts to highlight the health benefits of using Mazola Corn Oil, Sunflower Oil and Ghee in cooking, which becomes more pertinent given the long fasting hours during Ramadan.

He added: “Mazola edible oil helps lower the cholesterol while enhancing the natural flavors of the food. A versatile oil brand, the Mazola corn and sunflower oil offers the best and the healthiest option for cooking at high temperatures. No wonder, we are the world’s favourite cooking oil for over 100 years.”

Mazola Corn Oil, Sunflower Oil, Mayonnaise and Margarine are excellent sources of Vitamin E. Emerging research on Vitamin E suggests that the antioxidant might offer many benefits, both in preventing disease and promoting long-term health.

Mazola also announced that its mayonnaise (flavors and lite), which won the Product of the Year award across the Gulf for 2013, also recorded huge year-on-year increase in market share during the Holy Month.

About Mazola

Mazola, The World's Favorite Corn Oil since 1911 have taken their heritage of Quality, Trust, Health, and Value to other appealing food products including top quality Sunflower Oil, Frying Oil, Olive Oil, Mayonnaise, Ghee, and Margarine. Mazola products for Middle East & North African markets are manufactured at the award winning Basateen Foods Saudi Arabia factory in Yanbu Al Sinaiyah, Saudi Arabia to the highest international standards using only the best quality ingredients.

To know more about their products: http://www.mazola.com.sa

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