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Follow on Google News | Indian Outdoor Advertising Market to Grow at a CAGR of 13.1% During 2012-2016With a share of around 50%, Billboards currently represent the most popular mode of outdoor advertising. Transit media, however, represents the fastest growing segment.
By: IMARC Group The report found that Billboards currently represent the most popular mode of outdoor advertising accounting for around 50% of the total outdoor advertising market. Transit media, however, represents the fastest growing segment and its revenues are expected to surpass Billboards in the coming years. Findings from the report also suggest that the Media & Entertainment sector currently represent the biggest advertiser of this segment. The Media & Entertainment sector is followed by the FMCG and Telecom sectors which represented the second and third largest spenders on outdoor advertising respectively. IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other. To buy the complete report or to get a free sample, please contact: IMARC Group Asia Email: apac@imarcgroup.com Phone: +91-120-415- IMARC Group North America Email: america@ Phone: +1-631-791-1145 IMARC Group Europe, Middle East & Africa Email:ema@imarcgroup.com Phone: +44-702-409- To know more please visit: http://www.imarcgroup.com/ End
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