Ideal Standard International joins forces with Roots Group of Arabia in KSA

Feb. 10, 2013 - PRLog -- Ideal Standard International joins forces with

Roots Group of Arabia in KSA

Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, is pleased to announce the formation of a commercial partnership with Roots Group of Arabia that will expand their commercial activities in Kingdom of Saudi Arabia.

The partnership will promote and sell Ideal Standard products marketed under the Ideal Standard, American Standard, Armitage Shanks and Jado brands in Kingdom of Saudi Arabia and will be operationally headquartered in Jeddah.

“I am delighted with the formation of this strategic partnership. The complimentary capabilities of the two companies create a very strong organisation which will serve the market with a combination of leading products and leading service”, says Chairman David Hamill.

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About Ideal Standard International:

Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions. The company employs over 11,000 people and operates in over 20 countries.

About Roots of Arabia:

Arabian Roots, founded in 1981, is a leading wholesaler, manufacturer, retailer and special service provider in the Saudi market, focusing on building materials, including among other things, metal works, fences, doors, railings, grids, false ceiling supports, adhesives, paints, coatings, waterproofing membranes, power tools, electric generators, and mobile cranes.

For more information visit www.idealstandard.com, www.idealstandardinternational.com

or contact:

Nasry Abou Zaki
e-mail: n.zaki@landmark-pr.com

Tel: +971 4 3912141  
Fax: +971 4 3904345