Most of the songs are written from a point of view of an animal. "I do that so I could express what they cannot express verbally: their fears and happiness, their anger and joy, disappointment and gratitude, their confusion, their inner life," says IFEEL. "I am disgusted by the way that animals have been so cleverly and viciously reduced to a number on a production line. They have become objects for pleasure, food and fun. It can't go on like this."
IFEEL hopes to inspire his listeners to stop and listen and really feel the animals around us, to hear their stories. He speaks to everyone, from animal lovers to animal rights activists, from people who like being around animals to those who never thought much about them. He also speaks to animals within us: “By degrading these wonderful creatures we devalue life itself, denying and suppressing and our own animal nature instead of accepting and respecting it," IFEEL explains.
IFEEL music video CALL THE 911: http://youtu.be/
Animals in IFEEL’s songs share their feelings and thoughts. They express their pain, they are angry, they cry, they laugh, they try to communicate with us, they are disappointed, they are grateful. And when they are abused, they fight back. As IFEEL explains: "If someone abused or hurt you, you would protect yourself, wouldn't you? It's the same with animals. The only reason they don't retaliate for all the abuse they are put through is because their abusers have all the vicious tools to keep them locked up, torture them and murder them with cruel efficiency.”
It took IFEEL twelve months to record his debut album ANIMAL IN ME, which has been unleashed online this month as a free download. IFEEL explains why: “I have decided to give this album away for free because I would like a lot of people to be able to hear this album and feel the message that it brings. I also want to reach all those who love animals, care for them and stand up for them. I am talking about animal rights activists, workers and volunteers at animal shelters and all other awesome people who tirelessly help animals. Many songs on this album carry a message that they might easily relate to.” He sums it up: “The more ears hear this, the more hearts will feel it.”
The album covers a whole spectrum of animal experiences, thoughts and feelings. There is an angry song We Going to War, sung by outraged animals as they decide to stand up and fight against their abusers. There is an emotional, feel-good song Thank You in which animals show gratitude to all the people who help them, love them and care for them. Then there is Welcome to The Farm, a hard-hitting song which leads the listener through a clever story of a farmer Old MacDonald, who ends up in a factory farm as an animal – guided by his conscience, Mr. Fears. In I Remember, IFEEL shares an emotional letter to his dog Flash, who passed away at the age of three.
There are stories of triumph, freedom, loss, happiness, anger, love and pain. There is a song Call the 911. It is a song that will never end. IFEEL plans on continuing this song on every future album, to document the current state of all abused animals. “It will end when the abuse ends,“ he explains. IFEEL gives support to all activists who take direct action against animal abuse with his song Here We Come, crafting an intentionally threatening song that could be played and sung at animal rights rallies and demonstrations. There is a heartwarming song Good Morning, Sunshine which celebrates animal sanctuaries and welcomes animals waking up in a safe place for the very first time in their life.
Music video Why I Do It pretty much sums up why IFEEL makes music: "I do it cause it's so damn easy to kill / breed it, feed it, cut it, ship it, serve a happy meal / I do it cause they steal em, beat em, breed em and bleed em / treat em like trash, throw em away when they don't need em. "
IFEEL's album ANIMAL IN ME can be downloaded on www.MusicIFEEL.com