PRLog - Dec. 4, 2012 - Communicating disruptive technology to the market is always very difficult. There are obviously no established categories for something disruptive and there is very little active search for something no one knows exists.
New Valuemaker web site
To communicate how the ValueMaker® software can help companies improve the effectiveness of their strategy efforts and save both time and money at the same time, the company is relying on short animated videos.
The new web site is located here: www.valuemaker.eu
Check out an example here on http://youtu.be/
Can web-based questionnaires really replace personal interviews?
Not in all situations. There will be nuances that are not captured in even sophisticated and dynamic questionnaires. The main advantage of the web based questionnaire is the huge cost saving. A cost saving of five to ten times compared to a personal interview is easily achievable. Such a saving may well justify the possibility that the 'quality' of such a questionnaire may be slightly diminished.
ValueMaker® do not expect that the technique will replace organizational development projects in large companies. Here companies will not compromise on the quality provided by the personal interviews. ValueMaker® is, however, convinced that the small and medium-sized enterprises, which currently do not have the means and the time for such projects, will benefit greatly from the new technology.
ValueMaker® is a software company founded in 2007. The company is headquartered in the outskirts of Copenhagen, Denmark.
ValueMaker® is developing “business strategy” software with the following objectives:
■ Identify and map management misalignment
■ Support the formulation of value based business strategies
■ Support the identification of the most critical management focus areas for a given value based strategy
■ Support the formulation of tactical action plans supporting the chosen strategy
The mission of ValueMaker® is to help companies and organizations improve performance, reduce the time required for formulating consistent strategies, ensure alignment and link the chosen strategy with the tactical plans.