According to the report “Indian Dairy Market Report & Forecast: 2012-2017”, rising incomes have led to a transition from cereals to milk, meat and vegetables. As a result, consumption of milk in India is expected to grow at around 5-6% in the next ten years, whereas, production in the same period is expected to grow at 3-4%. Estimates from the report suggest that by 2017, India will not be able to meet its domestic milk demand and will have to import milk from other countries.
According to an analyst from IMARC Group “efforts to increase milk production have been intensified by both the government and the private sector in recent years. These efforts, however, have so far not been very successful as the industry still faces a number of challenges such as insufficient and poor quality fodder, lack of cold chains, low yields and poorly bred cattle”.
This study, an updated and far more extensive and analytical version of our popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian dairy market. The first section quantifies the Indian dairy market into fourteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.
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