Increase Sales Through Better Packaging

Oct. 25, 2012 - PRLog -- It’s important to play on the visual side of your product as it is usually the first thing encountered by your potential customers. This is why packaging is one of the vital parts of a product – sometimes at the point where it could make or break it.  Here are the some of the many uses of product packaging:

1. Protection

The packaging helps protect the core product (http://ph.88db.com/q-business%20ideas/1/search/) from harmful elements like dirt, dust or water that can affect the product’s quality. It also helps keep the product intact during shipping avoiding breakage or spoilage. Packaging can also provide product security as it prevents tampering, pilferation, and other means of illegal product manipulation.


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2. Increase attractiveness

A customer may prefer a product over another just by basing his decision on packaging. It can also be a marketing tool as the designs of the product – colors, shape and entice the consumer to buy it instead of its competitors as it makes the product stand out from all others on the grocery shelf.

3. Branding

One may distinguish a product from another by just looking at the packaging. Let’s take for example Coca-cola and Pepsi. Coca-cola has invested its efforts to produce a bottle shape that is uniquely theirs. The bottle shape came to be one of the strongest designs that aid brand recall and recognition among consumers, instantly thinking of Coca-cola when they see the red curvy silhouette compared to Pepsi which only has the blue can color as its trademark.

4. Convenience

Packaging can make distributing, displaying and consuming the product easier for the design of the exterior covering complements the product (http://ph.88db.com/q-business%20ideas/1/search/) inside.

5. Information

Most products (http://ph.88db.com/q-business%20ideas/1/search/) don’t come with a manual. Instead, manufacturers opt to print the how-to’s on the product’s packaging. Nutritional values, ingredients and best-before dates are some of the important information seen on a packaging
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