Sony launches India’s first-ever, the biggest screen size 84” BRAVIA 4K LCD TV, the first ever Personal 3D Viewer - Head Mounted Display HMZ-T2, the first touch-screen VAIO with Windows 8, the new flagship Full-Frame α99 interchangeable lens camera and Cyber-shot RX100, the professional compact camera with big sensor
New Delhi: Sony India launches never-seen-before innovative products cutting across product categories such as Television, Digital Imaging and IT products, during this festive season in the Indian market. India, one of the fast growing markets for Sony, currently stands at 6th position in contribution to global sales and plans to gain the 5th position by end of Financial Year 2012 (1st Apr ‘12 – 31st Mar ‘13). Living up to the brand equity that Sony enjoys in India, it is indeed important for Sony to launch its most innovative products in this market. Hence, Sony is pleased to announce the launch of a very premium product gamut, as below:
• BRAVIA KD-84X9000: Sony launches India’s first ever 4K technology enabled 84” 4K BRAVIA LCD TV. This TV is equipped with 4K resolution which gives four times the resolution of Full HD, so customers can see the world reproduced in a way impossible for traditional TVs. Its “4K X-Reality PRO” Picture Engine is capable of up-scaling any HD content to 4K, so customers can seamlessly enjoy up-scaled 2K content at any time. It has a “10 unit Live Speaker” side speaker system built into a rigid aluminium speaker housing, thus delivering powerful, three-dimensional sound from a TV contributing to the ultimate, immersive viewing experience.
• Personal 3D Viewer HMZ-T2: Empowering the company’s strong lineage of device technology and innovation, the all-new Personal 3D Viewer from Sony is a head-mounted, High Definition 2D and 3D personal display with virtual 5.1 surround sound, now even more light and comfortable. It is indisputably, the best 3D experience in the world with two OLED screens for each eye, which eliminates crosstalk, making it ideal for both film enthusiasts and solid gamers.
• α99: Sony India introduces the next generation of DSLR camera, Full-Frame α99, its flagship model. With Translucent Mirror Technology and newly developed 24.3 effective megapixel full-frame Exmor CMOS sensor, customers can enjoy crisp, sharp and perfectly-focused images. It also features the world's first Dual AF system and by maximizing the strength of both the sensors, it vastly improves subject tracking performance as well as focussing precision. It also has other benefits such as quick and continuous focus in full HD video shooting and quick shooting while using live view screen in this camera and with its professional sound quality system, users can achieve versatile, high-quality sound expression that is suitable for full-frame movie quality.
• VAIO with Touch-screen:
On top of this, Sony India with the integration of Sony Mobile, is now enjoying the success of its recently launched Sony Xperia Smartphone, Tipo. Sony’s first Sub-10k price product in the Indian market, Tipo is available in single-sim and dual-sim version at the price of Rs. 9,999 and Rs. 10,449 respectively.
With reference to the performance of Sony’s key product categories, BRAVIA, Cyber-shot and VAIO, in the First Quarter of FY12, Sony has achieved quite a significant position in each of them. BRAVIA, with 27.4% market share in Value (as per GFK) and Cyber-shot, with 47% share in Value (as per Import Data) have achieved No. 1 market share in the Flat Panel TV and Compact Camera Market in India. Even VAIO has obtained high market share in the consumer PC segment, with an overwhelmingly strong brand image among customers in India.
Elaborating on the BRAVIA TV line-up; this year, Sony launches BRAVIA TVs powered with new picture settings. It means that BRAVIA TVs are now exclusively designed to cater to versatile demands and preferences of Indian customers for brighter displays and sharper contrast. Last year, Sony engineers personally met a large number of Indian customers to precisely understand their preference in terms of picture quality. As a result, Sony developed new picture settings, which means the brightness and vividness in the BRAVIA TVs is in tune with the taste of the audience in India. This new BRAVIA line-up, which is already available in the market, has been very well accepted in India and Sony is witnessing robust sales since the launch.
In Cyber-shot range, Sony offers the widest variety of compact cameras in the High Zoom range. Sony realized that there has been significant demand for High Zoom in the compact camera segment and now boasts of a very wide product range to cater to this demand. Worth mentioning here, is the launch of Cyber-shot DSC-H100, which again, has been designed as per the taste of Indian customers. Post customer feedback, Sony came up with this product which offers very powerful zoom of 21X in a premium design, with an attractive price point of Rs. 12,990. Not only this, Sony launched Cyber-shot DSC-WX150, which combines high zoom in a compact design, thereby offering a much more value-added product to the customers. Sony expects high sales for this particular model during the festive season.
Moving on to Sony’s marketing initiative for the festive season, Sony has tied-up with Sony Pictures Entertainment for the much awaited James Bond action thriller – Skyfall. The James Bond franchise holds tremendous popularity and power in the Indian market, and with this association, Sony is sure to gain a higher mind share during the festive season. To build on the excitement, Sony introduces an extravagant Lucky Draw for its consumers, namely, ’This Diwali Bond with Sony’. On purchase of Sony products, customers can participate in the lucky draw and stand to win more than 1,800 prizes including 55” BRAVIA TV, the latest personal 3D Viewer, XPERIA™ TABLET and XPERIA™ SMARTPHONE, Tipo.
Extending warm festive greetings, Mr. Kenichiro Hibi, Managing Director, Sony India, said, “Diwali is one of the biggest and most celebrated festivals in India and Sony plans to make this Diwali even bigger and brighter. We are pleased to offer our customers a premium collection of innovative products, that would enrich their experience to a whole new level, and festive offers that will cater to their distinct preferences in a country as diverse as India. This festive season with our revolutionary product portfolio and compelling offers, we are confident of achieving 50% increase over our last year’s festive season sales, taking it to Rs. 2,850 crores (Sep – Nov ’12 period) this year”.
Sony will also have a 360 degree multi-media campaign for BRAVIA, Cyber-shot, Xperia Tipo and Handycam. This will include ATL & BTL activities such as print and television commercial, cinema, outdoor, Web and PR activities. Sony has allocated marketing budget of Rs. 150 crore during October – November period towards the same.
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