Total Sports Asia partners with Allianz to build a sustainable Running Community in Indonesia

Sept. 25, 2012 - PRLog -- This year’s Allianz Jakarta Heart Run 10K – organized by the Yayasan Jantung Indonesia (Indonesian Heart Foundation) – will see its first ever Title Sponsor in Allianz Indonesia. The partnership was announced at a press conference in Jakarta, Indonesia, on 12th September 2012. The partnership was brokered by Total Sports Asia – Asia’s global leader in sports content and branding solutions.

An estimated 10,000 local and international running enthusiasts will be participating in the event, which will be held at the MONAS (National Monument) landmark in the heart of Jakarta on 4th November 2012.

As an extension of this partnership Allianz has worked with TSA to create the Allianz Virtual Run which will be held from 1st – 21st October 2012. The Allianz Virtual Run aims at building a virtual running community in order to promote a healthy lifestyle by encouraging participants to run anywhere anytime and interact with their peers. The event sees individual as well as team challenges bringing the partnership of running events to a new level – from a single day event to the promotion of a sustainable long term community! The competition builds on the surging popularity of running as a mean to keep fit for the middle and upper class, while combining this trend with a viral digital marketing campaign.

"We hope the Allianz Virtual Run helps to create a new lifestyle for runners and a link for us to the general public who are interested with a healthy living through sports. Running is one of the easiest preventive activities against critical diseases," said Joachim Wessling, Country Manager and President Director Allianz Life Indonesia.

The chairperson of the Yayasan Jantung Indonesia, Dr. Dewi Andang Joesoef added: “I would like to thank Allianz for sponsoring the event this year. I am delighted that one of the world’s leading insurance companies is becoming our Title Sponsor. Their support and contribution will ensure that the Allianz Jakarta Heart Run 2012 10K will be a major success.”

Running as a way to stay healthy is gaining in popularity and is fast rivalling other sports such as golf and tennis which reach out to a relatively high net worth target demographic. Although running is a mass sport globally, in markets such as Indonesia and many other parts of Asia, those who are avid runners tend to fall into the mid-to-upper class demographic.

“The partnership between Allianz and the Yayasan Jantung Indonesia is a perfect match. Both are aiming to create a healthier, better Indonesia. With the Allianz Virtual Run, we work with Allianz on one of the most innovative sponsorship activation concepts in the industry, which will help them to successfully leverage their title sponsorship and connect with their target group.” said Marcus Luer, Total Sports Asia’s Group CEO.

About the Yayasan Jantung Indonesia
The Indonesia Heart Foundation was first inaugurated on the 4th of October 1974 and is a member of the World Heart Federation and founding member of the ASEAN Federation of Heart Foundations and Asia Pacific Heart Network. Its vision is taking the lead in healthy lifestyle which is the purpose of organizing events such as the Allianz Jakarta Heart Run 10K. Through many of its programmes which include promotive, preventive, curative and rehabilitative works throughout the country, the Indonesian Heart Foundation has become the leading non-profit organisation to which the people of Indonesia have come to rely on information and encouragement on healthy lifestyle and providing medical and financial assistance for children of the needy, which are born with heart defects and require heart surgery. For more information please visit http://www.inaheart.or.id.

About Allianz Indonesia
Allianz started its operations in Indonesia with a representative office in 1981. In 1989, Allianz established PT Asuransi Allianz Utama Indonesia, a general insurance company. Furthermore, Allianz entered the Indonesian life insurance market by opening PT Asuransi Allianz Life Indonesia in 1996. Today, Allianz Indonesia is one of the leading insurance groups in the market who is trusted to serve nearly 2 million insured. Allianz Utama and Allianz Life Indonesia operate a wide service network of over 80 offices in more than 44 locations nationwide.

About Total Sports Asia:
Total Sports Asia (TSA) is Asia’s global leader in sports content and branding solutions, with 80 employees in six strategic offices in Kuala Lumpur, Singapore, Beijing, Mumbai, Bangalore and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, event management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis) and the PSA Pro Tour (Squash) as well as AIBA (Boxing). TSA works closely with the top English Premier League and Spanish Football clubs as well as Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is the leader in Real Estate Licensing in India working with several International Sports and Lifestyle brands extending them within the real estate and infrastructure space. TSA is also provides activation and sports marketing consulting services to a host of blue chip corporate clients. For more information please visit http://www.totalsportsasia.com.

Contact Information:

Victor Hoffmann
Marketing Manager - Partnerships
Total Sports Asia, Malaysia
victor.hoffmann@totalsportsasia.com
Tel: +603 7626 8081