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MTV Now Forays into Personal Care

Partners with Global Fragrances To launch MTV deodorants and EDTs

 
PRLog - Jun. 20, 2012 - DELHI, India -- Mumbai, June 20th 2012: After foraying into innerwear, lingerie, footwear, adventure bikes, eye-wear and other consumer products categories, MTV today announced its plans to foray into another significant youth category - personal care. MTV has entered into a licensing agreement with Global Fragrance, India’s leading aerosol, perfumes & cosmetic manufacturer, to launch MTV range of body sprays (deodorants) & eau de toilettes (EDTs) for men and women.

Announcing the tie-up Sandeep Dahiya, Senior Vice President, Consumer Products & Communications - Viacom18, said, "We're excited to tie-up with Global Fragrances, to enter yet another significant youth category - deodorants & EDTs. The launch of MTV range of DEOs and EDTs is in line with our plans to expand the MTV franchise across key youth categories."

The MTV range comprising 4 fragrances each for men and women will be launched in August 2012 and will be available in over 1,00,000 retail outlets - conventional as well as modern trade. Priced competitively, the range will include deodorants, EDTs and gift-packs (comprising both).

Speaking on the tie-up, Somesh Choudhary, Managing Director - Global Fragrances, commented, “MTV is a cult brand that resonates strongly with the youth. Given our manufacturing & distribution capabilities, and MTV’s creative strength, we’re confident of this range doing exceptionally well.”

MTV Consumer Products today extends into more than 15 categories with Innerwear, Adventure Bikes, Footwear, Lingerie, Eye-wear, Bags, Stationery & Paper, Debit cards and Mobile Phones being some of them. Its key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, Lava, PLG, J K Ansell and Mochi amongst others.


About Global Fragrances:
Global Fragrances (P) Ltd is one of the leading manufacturers of Aerosol, Perfumes and Cosmetics for more than 30 brands in India. The Company started its operations in 2008 in India with highly equipped automatic machinery and experienced & dynamic professionals with its focus on personal care products – aerosol products, eau de toilette, eau de perfume, body lotion, hair gel, air freshener, talc, aftershave, shampoo, shower gel, car freshener, shaving cream, shaving foam & hand sanitizer life. It also has a robust export unit with USA, Australia & Europe as its key markets. Global Fragrances is recognized as the official manufacturer of Reebok in India.  Somesh Chodhary, the MD was recently awarded the ‘Young Businessman’ of the year 2011 in the FMCG and Consumer Durables category at the Economic Times Leaders of Tomorrow Award.  For more information log onto www.globalfragrances.in

About Viacom18
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc and TV18. Viacom 18 Media Pvt. Ltd. operates seven  general entertainment channels - MTV, Nickelodeon,  Vh1, COLORS, COLORS HD, SONIC, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom's consumer products division in India. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.

Disclaimer: Network18 Media & Investments Limited

Network18 Media & Investments Limited is proposing, subject to market conditions and other considerations, an offer of its equity shares on rights basis and has filed a Draft Letter of Offer with the Securities and Exchange Board of India. The Draft Letter of Offer is available on the website of SEBI at www.sebi.gov.in and the websites of the Lead Managers at www.icicisecurities.com and www.rbs.in. Investors should note that investment in equity shares involves a high degree of risk and are requested to refer to “Risk Factors” in the Draft Letter of Offer. The Equity Shares have not been and will not be registered under the US Securities Act of 1933, as amended (the “US Securities Act”), or any state securities laws in the United States and may not be offered or sold in the United States or to, or for the account or benefit of, “U.S. persons” (as defined in Regulation S under the US Securities Act) except in a transaction exempt from the registration requirements of the US Securities Act and in accordance with any applicable U.S. state securities laws.


Disclaimer: TV18 Broadcast Limited

TV18 Broadcast Limited is proposing, subject to market conditions and other considerations, an offer of its equity shares on rights basis and has filed a Draft Letter of Offer with the Securities and Exchange Board of India. The Draft Letter of Offer is available on the website of SEBI at www.sebi.gov.in and the websites of the Lead Managers at www.icicisecurities.com and www.rbs.in. Investors should note that investment in equity shares involves a high degree of risk and are requested to refer to “Risk Factors” in the Draft Letter of Offer. The Equity Shares have not been and will not be registered under the US Securities Act of 1933, as amended (the “US Securities Act”), or any state securities laws in the United States and may not be offered or sold in the United States or to, or for the account or benefit of, “U.S. persons” (as defined in Regulation S under the US Securities Act) except in a transaction exempt from the registration requirements of the US Securities Act and in accordance with any applicable U.S. state securities laws.

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