While online media is inevitably capturing the global web, technology-makers are studying the way people reach for the desired content. Google and social networks are taking the lead being capable to sort the online video and audio content by popularity achieved due to Google + and “like” clicking. Though no one of them poses the technology that allows to efficiently enough sort out live from on-demand media streams and prioritize it according to the platform the user has, media players already installed at his device and geographical zone the user is located at. In other words, the streaming media market lacks the tool for live stream analysis, search and identification.
In 2011 a team of highly-qualified enthusiasts developed a searching technology capable to identify sources of live video and audio streams in the Internet, and raised seed funding from Russian Venture Company, after which set up a company named Balakam and proceed with the search development. Just in half of a year, the created engine has managed to process nearly the vast majority of live streams broadcasting in the global web in the public access thus not only satisfying users’ needs in fast niche search but inventing a way to learn and improve the quality of the streaming media search and the content itself.
At Streaming Media East 2012, held in Hilton New York Hotel from May 15 till 16, Balakam be exhibiting as an official Gold Sponsor and run the demo session “Exploration of live media streaming universe: features and challenges of streaming content identification?”
“While developing a universal search engine capable to find all live media streams in the global web, first and foremost we want it to be helpful for Internet users and informative for content-creators,”
Above all that Balakam will be drawing a brand new Apple iPad among all visitors of the company’s booth #111. The winner will be chosen randomly from all show attendees who drop their business cards in the fish bowl, and the drawing will take place on May 16, 1PM at booth #111.