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Follow on Google News | CaratLane.com launches ‘Solitaire Experience Lounge’ in DelhiCaratLane.com, India’s largest online retailer of solitaires, jewellery and gold coins launched its first ‘Solitaire Experience Lounge’, in New Delhi today. The lounge was inaugurated by Bollywood actress Amy Jackson.
The Solitaire Experience Lounge will be an on-ground extension of the CaratLane online store and aims to educate customers about diamonds and diamond buying. The Lounge will also help facilitate transactions by handholding customers through the entire buying process. The 400 sq ft hi-tech walk-through lounge, is designed to encourage ‘browsing’ “The Solitaire Experience Lounge is about taking CaratLane to where the customer is. The idea is to bring the website into the Indian retail environment and create another touch point for the customer. Research tells us that a lot of times customers are willing to buy online but they just want to ‘see’ the organization. We believe that by bridging the online-offline gap, this initiative has the potential to be a game changer for e-commerce and diamond buying in India. We will set up six Solitaire Experience Lounges across the country during 2012-13, with Mumbai and Hyderabad coming up next.” said Mithun Sacheti, CEO and co-founder, CaratLane. Amy Jackson represents the young, smart generation that loves the convenience of online shopping without compromising on value. She embodies elegance and quality, virtues that CaratLane is known for. Inaugurating the Solitaire Experience Lounge, Amy Jackson, said, “The Solitaire Experience Lounge combines the best of the online and offline buying experience. A customer can walk in here, browse the large collection, talk to the experts and understand finer aspects of buying diamonds. I am sure that I will keep coming back!” The jewellery experts at the Solitaire Experience Lounge will take special care to run through the buying process of diamonds with each customer, in adherence to CaratLane’s thrust on customer education on diamond purchases. The actual purchase of diamonds and other precious jewellery, however, can be made online at CaratLane.com or at the Experience Lounge. This initiative, while being targeted at customers who are increasingly tuned to the idea of making high value purchases online, will at the same time reach out to the traditional diamond and solitaire buyer who requires high personal attention due to the nature of the category. Having added the hybrid model of online at retail, CaratLane is targeting overall revenues of Rs.150 crores for FY13. CaratLane will continue to make investments to strengthen merchandizing, operations and technology apart from the investments in new Experience Lounges. About CaratLane: CaratLane is the largest online retailer of solitaire and diamond jewellery, co-founded by Mithun Sacheti who hails from the house of Jaipur Gems. Since its inception in 2008, it has consistently empowered customers to understand and make high value purchases of diamonds and jewellery online. Caratlane’s customers include a large number of men seeking to buy engagement solitaires or loose diamonds that will not only be set in custom-made designs but also as good investments. It was, in fact, cited as one of the top 20 hottest e-commerce start-ups in India by a Dataquest, SapientNitro, and JuxtConsult study in early 2011. CaratLane.com hosts one of the largest ranges of diamonds and diamond designs in the country, giving customers a winning combination of online convenience and value. They have over 120,000 diamonds of every colour, cut, clarity and carat weight combination, each of which are certified by reputed independent international labs like GIA, IGI, and HRD. Through innovative design and creative use of precious stones, their collection of diamonds and gold jewellery boasts of a wide selection for every occasion – from weddings to birthdays to religious festivals. About Mithun Sacheti: Hailing from the prestigious Jaipur Gems family, Mithun Sacheti is a certified gemologist from the elite Gemological Institute of America, California. Within just days of his return to India, Mithun set up his first store. After that, he spearheaded the expansion operations of Jaipur Gems in South India. Realizing the huge potential of online retail in India and using his background/experience in jewellery and diamonds, Mithun founded CaratLane.com – India’s first online retailer of diamonds. With this, he combined Jaipur Gems’ jewellery expertise with his passion for jewellery technology. Gradually, CaratLane added gold jewellery and gold coins to its offerings. Mithun oversees business strategy and direction at CaratLane.com. About Kalaivani Sadagopan: Kalaivani Sadagopan is the Business Head and founding member of CaratLane.com. She has been associated with CaratLane since its inception in 2008. Kalaivani heads all customer facing activities like Sales & Marketing and Customer Service. She also works on the company’s strategy. An MBA (Marketing) from BIM, Trichy, Kalaivani has spent almost twenty years nurturing several startups and has worked previously with companies like M.A.A, Club Mahindra, CSS Slash Support and Synaptris. For editorial queries, please contact: Deepansh Agarwal / Elvin Jacob +917838324168 / +91 97422 70405 deepansh@aimhighindia.com / elvin@aimhighindia.com Aim High Consulting. End
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