Darwish Holding and Ipsos group launch Joint Venture in Qatar

April 3, 2012 - PRLog -- Doha, 28 March 2012. While the rest of the world continues experiencing harsh economic conditions, Qatar’s booming economy paves the way for ‘Ipsos’, one of the world’s largest market research groups, to continue expanding its network across the Middle East and North Africa.

Darwish Holding, one of Qatar’s most established family business groups, partnered up with Ipsos to launch a new co-venture and bring world class market research services to Qatar.

The launch was very timely as Ipsos finds the demand for market research on the increase as Qatari companies seek to assess new frontiers to grow their businesses beyond its current size and expand into new markets.

Ipsos’ success in Qatar has already been established through many big projects conducted earlier in the year to important clients.   This success encouraged Ipsos to set up a joint venture with Darwish Holding and open its first office in Doha, headed by Elie Nawar, Ipsos Qatar Managing Director.

As Qatar economic growth continues unabated, Ipsos’ presence there will help companies expand globally at a quick pace by providing them with vital market intelligence on new markets.

As successful investors in Qatar’s growing economy, Bader Darwish Chairman of Darwish Holding said:  “We believe that market research services are a necessity for the continuing development of Qatar’s economy. This is why we have joined forces with Ipsos, the leader in its field, to bring valuable market insights to Qatar’s business community.”

Edouard Monin, Chairman & CEO of Ipsos MENA, added: “We are delighted to launch our co-venture with our partner Darwish Holding to open a fully-fledged research company in Doha.  We are confident that our new operation there will help existing companies in Qatar to expand their business and be more successful.  In addition, we are targeting emerging establishments to help them thrive in Qatar’s business landscape through offering them incisive evaluation of their target markets.”

Elie Nawar, Ipsos Qatar Managing Director, commented: “This new office will reinforce our offer in the region and provide a better geographical coverage to our clients. Qatar holds an immense potential as an emerging market for the services industry.”

In the Middle East and North Africa (MENA) region, Ipsos is now established in 15 countries, including Algeria, Bahrain, Egypt, Kuwait, Iraq, Jordan, Lebanon, Morocco, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, and UAE. Present in the region back to 1988, Ipsos is now the leading market research company in the region, employing more than 850 dynamic full-time staff.
In order to meet its clients' expectations as closely as possible, Ipsos has organized its business into six areas of specialization: advertising research, marketing research, media monitoring and media research, public opinion polls & social research, research on customer satisfaction & loyalty, and survey management & data collection.
Specializing in the above mentioned practices, the group aims at gaining an intimate understanding of its clients’ brands, customers and marketplace.  

Contact:
Elie Nawar, Ipsos Qatar Managing Director
elie.nawar@ipsos.com
223 IBA Building, C RRING ROAD
First Floor, Office #105
Doha, Qatar