Vancouver’s CastleCS Looks at the 5 Reasons to Avoid Do-it-Yourself Advertising and Marketing

March 29, 2012 - PRLog -- In his latest feature article, Roger W. Graham, President and CEO of Vancouver Advertising and Marketing firm CastleCS (www.castleCS.com) is urging businesses to avoid making the Do-it-Yourself (DIY) advertising and marketing mistake, and instead learn some lessons from their smartest competitors.

“For many businesses, the D in DIY stands for doom,” commented Graham. “And that’s because the lure of the DIY siren is very tempting, especially with so many books and articles claiming that experts are a waste of time and money. But as we see time and again, businesses that take the DIY route to advertising and marketing are spending more, wasting time, and most dangerous of all, giving their competitors an huge advantage. In short, DIY isn’t leading to ROI. It’s more often leading to SOS – as in `please help us, now!’”

Graham highlights five reasons why smart and successful businesses reject the DIY approach, and instead choose a proven, cost-effective Advertising and Marketing Partner. The reasons are:

•   The ability to get seamless end-to-end solutions
•   The benefits of taking an investment portfolio approach
•   The fact that it’s more cost-effective than going it alone
•   The opportunity to access the latest leading-edge tactics and strategies
•   The potential to elevate to the next level and leave the competition behind

“DIYers are so busy DIYing, that they can’t focus 100% on running their business. Their time, their focus and their vision is distracted. But their smartest competitors aren’t struggling with this. They’re strategically delegating key tasks and activities to their expert Advertising and Marketing Partner, and freeing themselves up to concentrate 100% on running their business. This focus, combined with cost-effective, quality assured and results-based advertising and marketing, takes them to the next level.”

To read the complete article and explore each of the five reasons above in greater depth, visit the CastleCS knowledge center at http://www.castlecs.com/03/5-reasons-why-your-smartest-co....

For more information or for media inquiries, contact Roger W. Graham PhD of Castle Communication Systems at 604-734-2627 or at media@CastleCS.com.

About CastleCS

Vancouver integrated marketing and communications firm Castle Communication Systems (CastleCS) designs, executes and manages results-focused advertising campaigns and creates integrated marketing plans for clients who want to take their business to the next level. As a full service advertising agency and management advisor, Castle helps clients achieve a high performance environment – one where marketing strategy, digital advertising, and staff training all work together to create ongoing, elite-level excellence and profitability. Learn more at http://www.castlecs.com/