Epom Launches Mobile Ad Server For Publishers, Networks, Advertisers

March 2, 2012 - PRLog -- Epom ad serving and ad management platform has added the free mobile solution for all users as part of the package to enable monetizing mobile impressions using one single platform.

"With rapid mobile advertisement growth, many publishers, networks, and advertisers are forced to use several ad serving solutions, which is confusing and non-effective", Adam Jablonski, Epom CEO and founder, states. "Rather than installing a separate system to operate mobile ads, publishers can easily manage their mobile inventory directly from their Epom's accounts. With Epom Mobile ad serving solution you have single ad technology platform to manage your inventory across desktop, video, mobile, and more."

In particular, Epom allows publishers to take one single server side integration code from Epom server and run ads from different advertising platforms, mobile advertising networks and direct ads combined with any defaults they wish via this single code.

The core Epom Mobile ad server core features include:

•   Quick and simple integration.
•   Any Ad sizes: martphone, tablet, custom sizes.
•   Ad Tags: supports JS, Iframe, and image tags.
•   Mobile-specific targeting options:  geographic (city, state, country), operating system/platform (iOS, Android, Windows Mobile, etc).
•   Banner images and HTML5 rich media creatives.
•   Real-time Reporting & analytics: graphical dashboard, Excel, CSV, HTML, and PDF formats.

In addition to that, Epom is planning to launch Epom Mobile Market, the real-time bidding mobile ad exchange, enabling publishers to effectively monetize their inventory and significantly increase the revenue.

"We have a lot of brilliant ideas which I hope will go live soon", said Adam Jablonski, Epom CEO and Founder. "We will be continuously rolling out new features, adding new mobile targeting capabilities, in particular, targeting by Manufacturer and Device Model, Carrier, and more."

Among Epom’s clients, one of the international file sharing services 4shared is already moving forward in the process of optimizing its mobile digital inventory. "Better management of mobile ads has increased our revenues with mobile inventory by 31%”, said Andrew Liulko, Sales Director at 4shared. 4shared will be managing up to 5 billion impressions monthly with the Epom solution, 15% of which is coming from mobile.

About Epom

Established in 2011, Epom is a Poland-based company that develops ad-serving and ad management solutions for publishers, multi-site content  networks, ad networks, and advertisers. Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform that fits to any impressions volume needs to be served.