John Abraham and Abhishek Bachchan join Radio Mantra's social awareness campaign: Poll India Poll

Jan. 27, 2012 - PRLog -- After conducting a research on why there's a low turn out on the polling day, despite India being the largest democracy of the world, Radio Mantra identified 5 major reasons for the same. On 'National Voter's Day', Radio Mantra launched another interesting social awareness campaign “Poll India Poll” which will focus on and address 5 main reasons responsible for a low turn out. Bollywood celebrities John Abraham and Abhishek Bachchan joined Mantra's crusade to encourage everybody to exercise their fundamental right to vote.

“We'll soon have the legislative assembly elections in five of our stations namely Jalandhar, Ranchi, Gorakhpur, Varanasi and Agra. And all we want to emphasize upon and communicate is that each vote counts and one must come forward to exercise his or her right to vote for the largest democracy of the world. The campaign will try and motivate all those who do not vote and have their own arbid excuses for doing so. I'm delightful that John and Abshishek agreed to play the protagonists for this campaign as they're surely the star youth icons”, explains Kanwar Sameer, National Programming Head, Radio Mantra.

Abhishek Bachchan who won the National Film Award for 'Paa' and Filmfare award for his critically acclaimed 'Yuva', has raised his voice for several social causes in the past including Citizens Education Campaign. Expressing his thoughts on associating with 'Poll India Poll' Abhishek Bachchan said, “As a responsible citizen we need to come forward and take the onus, this is our country so are the issues related to it. I believe that if we feel for our country, it should evoke this much interest that we can take the pledge to vote!”

Apart from painting the station with 'Poll India Poll' by changing the stationalities, interstitials and jingle, Radio Mantra will invite its listeners to utilize their right to bring a change by pledging that they will definitely caste their vote.  To reach a larger audience, listeners can pledge via  IVR, SMS, Radio Mantra website and Facebook page. Mantra will also go On-Ground and talk to people having issues with the system. In order to resolve such cases, Mantra will escalate those to the right authorities or concerned departments.

John Abraham associates himself deeply with the social causes and has been urging youngsters to join hands to bring about a change in the society. For 'Poll India Poll', he says: “Right to vote is our fundamental right and one of the ways to show our patriotism and commitment towards our country. I feel privileged to be a part of Radio Mantra's campaign and I genuinely believe that if we don't care to vote, we have no right to complain about things.”

“We all know that to beat the system you have to be in the the system and as a mass medium we take it as our responsibility to take our nation to greater heights. With 'Poll India Poll', we hope to involve people in huge numbers and urge them to fully utilize their "vote da haq", concluded Kanwar Sameer, National Programming Head, Radio Mantra.

About Radio Mantra:
Radio Mantra 91.9 FM is a Radio Initiative by the Dainik Jagran group with a pan India presence spanning across 8 cities namely Agra, Bareilly, Gorakhpur, Varanasi, Hisar, Karnal, Jalandhar and Ranchi.With a listenership base of 5.37 million, Radio Mantra is one of the top 5 radio stations in India. Radio Mantra aims to offer a differentiated listening experience to its listeners across age groups and all SEC.
For any further details contact:
Neha Jha
nehajha@radiomantra.co.in
+9131919000, Ext.-108
Mobile No.- +91-9711206522
PR Executive I Radio Mantra I Delhi