African destinations must learn to attract more Chinese leisure tourists

Jan. 24, 2012 - PRLog -- Speaking at the Tourism Investment Forum for Africa (INVESTOUR), UNWTO Secretary-General Taleb Rifai encouraged companies to continue investing in Africa and its growing tourism markets such as China (Madrid, Spain, 19 January).

“Africa has been one of the fastest growing tourism regions of the last decade,” said Mr. Rifai addressing Spanish investors and African tourism stakeholders at INVESTOUR. “With the right investment, tourist arrivals will continue to grow, investors will see excellent returns, jobs will be created and the entire economy will benefit.” 

Speakers at the Forum echoed Mr. Rifai’s remarks, underscoring the importance of tourism to the continent in terms of its socio-economic development. Mr. Bello Bouba Maigari, Minister of Tourism and Leisure of Cameroon, spoke of how tourism projects across Central Africa were helping thousands to cross the poverty line. Mr. Nyamajeje Calleb Weggoro of the East African Community (EAC) highlighted Africa’s many tourism assets: “we have barely scrapped the surface of our potential,” he said.

Recognizing the potential of tourism in advancing developments goals, Mr. Ricardo Martinez Vazquez, Director General of Casa Africa, stressed the importance of the sector in the global cooperation agenda: “with one billion people expected to travel the world in 2012, we need to include tourism as a priority within Spanish foreign policy and cooperation actions,” he said.

INVESTOUR, now in its third year, aims to increase the visibility of Africa as a tourism destination and mobilize investment for sustainable tourism projects in the region. Over 25 African countries were represented at the Forum which included a series of presentations and debates followed by business-to-business meetings between Africa tourism companies and authorities and Spanish private sector representatives. Co-organized by UNWTO, Casa Africa and the international tourism trade fair FITUR, the 2012 edition featured the Economic Community of Central African States (CEMAC) and the East African Community (EAC) as specially invited regions.

“African destinations must also learn to attract more Chinese leisure tourists”, said Mrs Françoise Kameni-Lele, President of the China to Africa organization (CTA), the official organization promoting Africa to the new generation of Chinese outbound tourists. “African tourism boards are now realizing the importance of promoting their country with Chinese travel agencies and Chinese affluent travelers. I’m proud to see that the CTA has now a leading role in bringing new waves of Chinese tourists all over Africa”

International tourism in Africa grew from 27 million international tourist arrivals in 2000 to 50 million in 2011. International tourism receipts, a vital source of foreign exchange in the region, tripled in just one decade (from US$ 10 billion in 2000 to US$ 30 billion in 2010).

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