Rainbow Milk & Lipton Join Hands for Consumer PromotionRainbow Milk & Lipton Join Hands for Consumer Promotion Tea and milk go hand in hand; however, the combination is perfect when the best join hands!
Tea and milk go hand in hand; however, the combination is perfect when the best join hands! FrieslandCampina Middle East, part of Royal FrieslandCampina- This is the second consecutive year where Rainbow has tied up with Lipton tea, thus extending this much loved milk and tea experience to consumers across the GCC. The promotion will be available across the region in leading hypermarkets and supermarkets. In his comments, Sumeet Mathur, Marketing Director at FrieslandCampina Middle East, said: “At FrieslandCampina, we are proud of being innovative and believe in leading the way. This is also true when we do promotions. The value-addition with Lipton tea has been planned to further enhance the consumer’s experience. We are very excited about this engagement with the Lipton brand as it reinforces our commitment to our consumers.” Commenting on the initiative, Naveed Asghar, Marketing Director for Foods & Beverages, Unilever Gulf, said: “This promotion brings together two of the most cherished and loved brands in the region. This is a perfect fit to delight the consumers. We are confident that this will turn out to be a successful promotion.” -END- About FrieslandCampina Middle East FrieslandCampina Middle East operates in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait. The company’s well-known brand, Rainbow, has been a key player in the dairy industry. Launched in 1955, Rainbow offers high quality and practical dairy products. Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region’s consumers. This includes the popular evaporated milk, in two delicious variants – Original and Cardamom and in two variants for those seeking specific health benefits – Light and Cholesterol free. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also has Instant Milk Powder and Sweetened Condensed Milk. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world. About Unilever Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We are one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries. Our portfolio includes some of the world’s best known and most loved brands including eleven €1 billion brands, and global leadership in many categories in which we operate. The portfolio features iconic brands such as Lipton, Knorr, Flora, Dove, Axe, Lux, Sunsilk, Vaseline, Omo & Comfort. We have around 163,000 employees in approaching 100 countries, and generated annual sales of €40 billion in 2009. For more information about Unilever and its brands, please visit www.unilever.com. Issued by Landmark PR & Event Management For press information contact: Shadi Abou Assi Khaled Abou Hichme Account Director Account Manager Tel.: +971 4 3912547 Tel.:+971 4 3912144 Email: s.abouassi@landmark- End
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