Zoom Web Media and the Need of SMO for Industry

PRLog (Press Release) - Dec. 29, 2011 - 29th December, 2011, Kolkata, India: Social Media Optimization, (SMO), has fast become an industry buzzword in search marketing circles. The term refers to the practice of crafting, altering or augmenting profiles, images, movies and other files to be effortlessly found and well shared in social media applications such as MySpace, Tribe.net or Flickr, and by attracted parties all through the blogosphere. The definitive goal of any marketing campaign is to put products or services in front of as several interested eyeballs as possible. Where the public leads, marketers, by need, must follow and if those eyeballs begin to assemble over there as well as over here, many marketers feel the need to move.

Tens of millions of registered members populate dozens of social networks. People appear to enjoy the ability to form communities and notify each other. Online marketers looking for another captivating venue are therefore turning to social media spaces as social marketing tools. For the past five years, the number of high traffic venues for search marketers remained fairly constant, consisting primarily of Google. More newly, the space has been supplemented by Yahoo, Ask and MSN. For the most part, five years of uniformity has benefited the search engines, their users, online merchants and the SEO/webmaster communities for web design and development. Nothing stays fixed very long on the internet though.

People like applications that make life easier. That is why search is somehow part of practically every application people use online. One of the major appeals of social media networks is that by nature, they are about sharing information, usually from a highly personalized point of view. As the SEO services theory goes nobody knows everything but everyone knows something. Together, people must recognize a great deal. Where search tools are about users pulling information and Web2.0 applications are about pushing information to users, social media steps into the middle ground by pushing information to subscribers and appealing others to pull information via shared files. For more details visit: www.zoomwebmedia.com