The Non-Alcoholic Drinks Market Has Grown At A Healthy CAGR Of 11.3%

Nov. 26, 2011 - PRLog -- The non-alcoholic drinks market has grown at a healthy CAGR of 11.3% during the period from FY’2005-FY’2010 to the consumption level of 11,558.5 million litres in FY’2010 backed by emerging wellness trends, higher income level, changing life style and rising expenditure for healthy diet by middle class and higher income group.
The consumption of energy drinks has more than trebled from the level of 13.1 million litres in FY’2005 to 48.0 million litres in FY’2010 while bottled water consumption has more than doubled in the last 5 years to 6,493.1 million litres in FY’2010.
Indian lifestyle has evolved over time with a predilection for healthy non-alcoholic beverages especially fruit and vegetable juices. Fast expanding middle class population, increased urbanization and health conscious diet has brought a revolution in the branding, promotion and innovation strategies of many players. Even Pepsi and Coca-cola which are market leaders in carbonated soft drinks market are introducing new products for health conscious population.
The present report provides a comprehensive analysis on Indian non-alcoholic beverages market. The report discusses in details various aspects such as market size of bottled water, carbonated soft drinks, coffee, juice (unpackaged and packaged juice), tea and energy drinks segment on the basis of consumption, per capita consumption, market segmentation, competitive landscape of the major players operating in the country. The report also entails the SWOT analysis of non-alcoholic beverage market in India.
India is the tenth largest consumer of bottled water in the world with the consumption level of ~ million litres growing at a CAGR of 17.5% in the last 5 years. The bottled water market is estimated to have more than ~ brands, of which a major portion is held by the local players (inclusive of the cottage industry). Even, the big players which dominated this market segment are facing the pressure of maintaining their position in the market
In the year 2010, the carbonated soft drinks market has registered value sales of USD ~ million with a growth rate of 16.6% in comparison to USD ~ million in 2009. This growth has been the result of the rising disposable income and rapidly rising preference amongst the youth. The soft drinks industry has been influenced by the rapidly rising demand in the households and fast food joints.
Key Topics Covered in the Report:
   The market size of Indian non-alcoholic beverage industry and its segments including bottled water, carbonated soft drinks, juice (Packaged and Unpackaged juice), tea, coffee and energy drinks on the basis of consumption and per capita consumption
   Market segmentation of the Indian non-alcoholic drinks industry and its segments
   Recent trends and developments in the industry and in its segments
   Competitive landscape of the various players operating in the country in packaged drinking and Natural Mineral Water category, carbonated soft drinks, juice, tea, coffee, coffee retail and energy drinks markets
   Future outlook and projections along with the cause and effect relationship between the market and industry factors on bottled water, carbonated soft drinks, juice (Packaged and Unpackaged juice), tea, coffee and energy drinks consumption and per capita consumption in India
   SWOT analysis of the Indian non-alcoholic beverage industry
For more information please refer to the below mentioned link:
http://ammindpower.com/report.php?A=223

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