Retail Store SMS Marketing Solutions

Nov. 14, 2011 - PRLog -- Traditionally, a bricks-and-mortar Retailer could only interact with a potential customer when the customer was in the vicinity of the store. Today, SMS Marketing has changed all that and has allowed the Retailer to broaden its reach.
   
Consumers today are essentially ‘moving targets’ and are completely in control of what they view, how they view it, when and where they view it. One of the major advantages of SMS Marketing for Retailers is that they can reach consumers while they are commuting, working, travelling, shopping and involved in other activities.
SMS Marketing...
- Allows Retailers to effectively interact with the customer everywhere,
- Enables Retailers to constantly enter the customer’s environment and...
- Makes it possible for Retailers to communicate their brand message to mobile targets.
SMS Marketing is a powerful opportunity for Retailers to engage with customers in a more personalised interactive manner to increase loyalty, generate word-of-mouth and improve store traffic. This can be achieved through the use of a Keyword on Sendmode’s shared Shortcode facility.

Targeted campaigns that are specific to customers’ interests and needs have added value for both Retailers and consumer alike. Messages should be customised to each customer’s profile, information which retailer’s can acquire when they register or opt-in to receive marketing messages.
SMS Marketing campaigns should offer information and insider deals that give consumers an incentive to opt-in, that creates a sense of exclusivity and establishes a ‘first-to-know’ relationship, for example....
- Special promotions/sales
- New arrivals
- Gift-giving reminders
- Competitions
- Coupons
- In-store events and special offers
- Personal appearances

How does it work? Here are a few examples:
Example 1:
Text your customers with information about in-store promotions such as....
Cool in-store promotion this Thurs 21 Oct: Come try out examples new skin care range and pick up a catalogue with tips on how to optimise your daily skin care routine. 20% off every skin care product purchased with this message.

Happy Holidays from J C’s!! As a special customer will get 15% discount off all coats & jackets with this text.

Example 2:
1.   Choose a keyword on Sendmode’s Shortcode facility
2.   Embed a mobile call-to-action into any of the existing non-mobile marketing campaigns – any printed material like catalogues, signs, fliers or banners; also include it in any television, radio or web campaigns.
3.   Customers see the advert and text the chosen Keyword to Sendmode’s Shortcode to opt-in. The interested customer receives a coupon, discount offer or more information.
4.   The customer then redeems the coupon or discount in-store
5.   Retailers can view real-time statistics via SMS Delivery Reports such as those offered by SendMode.com.
SMS Marketing is the ideal inexpensive way to driving foot traffic into your retail store. It allows for great frequency in text messaging, thus increasing repeat sales.
Visit http://www.sendmode.com/createaccount to set up your Retailer Bulk SMS account today and get an extra 10% off the first purchase on top of the standard benefits new customers get - by stating the promotion code: PR1011Retr, *Terms and Conditions Apply. Alternatively e-mail support@sendmode.com or Call +44 (0) 203 411 4464 to save money on your marketing campaigns and to achieve higher sales all year round.

* The Terms and conditions of this promotion are as follows: A minimum purchase of 5000 credits required, Promotional code PR1011Rest must be stated at time of purchase, promotion expiry 30th April 2012.

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SendMode is a leading provider of low cost bulk SMS Text Messaging solutions to thousands of organizations in the UK and Ireland. We also provide Shortcode, API and reseller services