KR. Skandaraaj joins Dinamalar as GM – Marketing

Oct. 6, 2011 - PRLog -- KR Skandaraaj has joined Dinamalar, the leading Tamil Newspaper as General Manager – Marketing. Previously the COO of Sovereign Media Marketing, will now be overseeing the marketing initiatives of the publication.

Dinamalar, one of the most read Tamil dailies in the country has always been acknowledged leader skewed towards the SEC A&B segments. According to ABC Jan-June -2011, the circulation of Dinamalar is 8,39,000 for weekdays and 9,95,000 on Sundays, this has over the years strengthened its market position through its unbiased presentation of the news. One of the major reasons for this increase would attribute to the confidence level of the reader’s association with Dinamalar because of its undiluted presentation and news analysis. Dinamalar covers entire Tamilnadu’s 32 districts with 10 editions in Tamil Nadu viz Chennai, Coimbatore, Madurai, Puduherry, Trichy, Vellore, Salem, Erode, Tirunelveli and Nagercoil. Overall the readership according to IRS- Q1-2011 is 25.48 lakhs. A daily that holds an extensive market share, Dinamalar’s growth in the publication ranks of the country has chiefly rested on the dailies’ unique and insightful broadcasting of facts.

Reputed for being a pioneer in incorporating some of the most intuitive marketing strategies over the years, it is Dinamalar’s constant efforts to break new ground that has ensured its leading position in the market.   With the daily now adding a brand new custodian to handle its marketing, it should be interesting to watch what the news paper will be unleashing in the future.

And as a name to reckon with in the country’s newspaper media circles for his spontaneity and understanding of the advertising industry, which has over the years translated to path breaking marketing strategies. With more than two decades of experience in the print media with The Hindu, Deccan Herald, ABP Group, KR. Skandaraaj, last assignment was as COO for Sovereigh Media Marketing, A Marketing Division of Malar Publications Ltd, space marketing for Daily Thanthi and its group publications.

Speaking about their new head of marketing, L. Adimoolam, Chief Marketing Officer, Dinamalar, stated, “It’s an absolute honour to have KR. Skandraaj wield the baton for our marketing initiatives. A man who has been instrumental in changing the marketing landscape for Tamil dailies, KR. Skandaraaj has to his credit had done some of the most pioneering branding initiatives, so having him on board is certainly good for our Publication. It cannot be an even better opportune time, since Dinamalar has exciting new branding options for advertisers, which would now gain an insightful new dimension with Skandaraaj joining the ranks. We’re sure looking forward to a successful working association with the stalwart of marketing strategies.”

With the newspaper planning to unveil some inventive new marketing and branding possibilities in the coming months, there sure is a lot that is being expected from the new head honcho. But as a man who has built a reputation of leading brands to unchartered new shores through the printed medium, it wouldn’t be a surprise, if this association transitions to create an even more formidable market presence for the newspaper mogul.

Upbeat about his new responsibilities as General Manager – Marketing for Dinamalar, KR. Skandaraaj, who has officially begun his stint with Dinamalar, stated, “With six decades of publication history behind it Dinamalar has a media standing that can be matched by very few media houses in the country. As a publication Dinamalar has crossed numerous milestones and I consider it an honour to be part of the team that is poised to change the way brands start utilising the marketing possibilities that the oldest news dissemination medium has to offer. We’ve already started exploring unthought-of possibilities; it should just be a matter of very short time before you will see what new intuitive prospects Dinamalar will be opening up for brands this time around.”