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Follow on Google News | Kentico Sets a New Standard for Customer Experience ManagementKentico Software the Web content management system vendor, announced today at the Kentico Connection Conference in Denver a new Customer Experience Management product – Kentico Enterprise Marketing Solution (EMS).
By: Eric Webb “Version 6 of Kentico CMS converts the software from a state-of-the- "The new user interface really improves the user experience for content managers and the Widgets and Dashboards makes it easy for us to extend and unlock customized features to our clients," said Bram den Boer, Software engineer at Datacon BV. "It's great to see that Kentico is not just adding new features, but also keeps improving the existing functionality following our needs." Kentico Enterprise Marketing Solution is an integrated Customer Experience Management solution that enables marketers to deliver and optimize real-time customer centric marketing across multiple channels. Unlike other products, Kentico EMS provides a complete and fully integrated set of tools for marketers who need to quickly deliver their campaigns, get useful and actionable data and increase their ROI. Some of the main features are: • A/B Testing and Multivariate Testing • Campaign and Conversion Management • Lead Scoring and Engagement Scoring • Web Analytics • E-mail Marketing • Contact Management • Content Personalization • Segmentation The official release of Kentico CMS 6 and Kentico EMS is planned for October 10. Attendees of the Kentico Connection conference are treated with special release to begin their development. More information about Kentico CMS 6: http://www.kentico.com/ Logos and screenshots of Kentico CMS 6: http://www.kentico.com/ About Kentico CMS Kentico CMS is an affordable Web Content Management and Customer Experience Management solution providing a complete set of features for building websites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 340 configurable Web parts. It’s currently used by more than 7,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, Ireland.ie and others. About Kentico Software Kentico Software (www.kentico.com) # # # Kentico Software is focused on delivering the best tools for development and management of web sites. Our main product, Kentico CMS for ASP.NET was designed for Web developers who deliver web sites for their customers or their companies. End
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