You need to check whether the digital signage solution is robust enough to provide you with the ability to manage any number of LCD displays remotely using an internet connection. This is an essential feature, as it offers you the ability to customize your content in real time.
The digital signage software you want to choose needs to offer content scheduling feature. This feature allows you to play back content at specific times of the day. For instance, if you want to run a digital menu board, you need to display various menu items at various times of the day like breakfast, lunch and dinner. Content scheduling allows you to deliver the right message to the right audience at the right time.
The digital signage software needs to be user friendly. Being a busy businessman, you may not want to spend time in managing digital signs. You may entrust the responsibility to some others. They do not generally want an interface that is difficult to learn. It is therefore better to choose a solution that is comfortable to use by most users. Check whether the software has features like right click menus and drag and drop capabilities, so that you or your staff need not waste time in memorizing commands that are specific to that program.
The digital signage solution needs to be flexible enough to suit your current and future needs. You may need a few digital signs today, but as your business grows, you may need to manage more signs. The software needs to have the ability to scale to manage any number of signs simultaneously. You can even look for a non proprietary software program that is compatible with dynamic signs offered by various manufacturers.
Content creation tools are the most important feature to look for in a digital signage software solution. Enhanced content creation tools offered by a solution offer you the flexibility to create and change content. It lets you add effects on the content and create real time attention-grabbing visuals like charts and graphs.
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