Tavia Yeung says YES to Sorella Lingerie; To be the brand ambassador of Sorella’s B-Lifted

July 14, 2011 - PRLog -- Singapore, 15 July 2011 – Following intense courtship, international artiste http://en.wikipedia.org/wiki/Tavia_Yeung  has been named the brand ambassador of http://www.sorella-lingerie.com's  new lingerie range for Autumn/Winter 2011.
The 2011 film and print ad campaign focuses on Sorella’s B-Lifted collection, a new addition to Sorella’s best selling Body Contour range. It features star-worthy lingerie, bust enhancers and shapewear made with SWAROVSKI ELEMENTS® in a dreamy pastel-coloured palette.
As a brand ambassador, Tavia will play a pivotal role enhancing the brand’s values through modeling in the B-lifted catalog, and a video shoot for the collection and promotional activities.
To truly reflect the brand’s new branding direction in its 30th year of growth,  Sorella worked with a creative team led by reputed photographer Wing Shya, whose masterpieces transcend the realms of fashion, film, art and advertising with more than 60 accolades to his credit so far. His ingenuity worked well with Tavia’s professional perfectionism to bring out the sweet and sexy look of the B-Lifted collection as well as Tavia’s natural beauty and charisma.
Sorella’s collaboration with Tavia is the highlight among a number of new initiatives Sorella has recently launched, to engage its customers through  new media such as Facebook and to communicate its product range and brand attributes by placing in store videos and brochures. These initiatives are designed to raise its visibility in the Singapore market place.
With Tavia as the face of the B-Lifted collection, the brand aims to increase  brand value and visibility among fashionable young women.
Announcing Tavia as the brand ambassador, Ms. C.E. Tan, General Manager of Sorella, said,
“The partnership marks a significant moment in Sorella’s history, with the aim of conveying the message that Sorella lingerie is the top choice for women who want to indulge in premium, luxuriously comfortable lingerie at reasonable prices. And this year is special as Sorella has just crossed a milestone, celebrating 30 years of caring for women. Tavia’s natural beauty and confidence embodies just the spirit of Sorella.”
When asked why she has chosen to endorse Sorella lingerie, Tavia said, “Sorella is a perfect fit for my lifestyle, because in my hectic schedule, I look for quality lingerie that
shapes, sculpts and flatters while keeping me comfortable all day. I appreciate Sorella’s mission of empowering each woman to define her own unique natural beauty.”
The new B-lifted collection launches today in Singapore and Malaysia.
Tavia will be in Singapore from 25 to 27 August 2011, with appearances on 27 August at NEX Mall, OG People’s Park and BHG Bugis Junction. Her KL stopover will take place
from 27 to 28 August, with appearances on 28 August at Sungei Wang Plaza and Fahrenheit 88 Mall.
Tavia can be currently seen in her acclaimed portrayal of adopted daughter Suen Ho Yuet in the Hong Kong TVB family drama Moonlight Resonance, which debuted on Singapore's Channel U on 30th June 2011. The series has garnered impressive ratings of 855,000 viewers since it first aired.
                                                       


About Sorella
Sorella is the flagship brand of Sing Tsu Fang, a company started in Singapore in 1977 as a joint venture with a Taiwanese counterpart. As knowledge of the market and consumers grew, Sorella established an independent company in Singapore and started international distribution to countries in the region, including Malaysia, Indonesia, Brunei and Vietnam.
Sorella believes every woman is unique and should be proud of her curves. Its focus is to create lingerie that enhances and contours, helping women achieve correct body support, express their femininity and boost their self-confidence.
Sorella products result from detailed research and communication with women to find out what they need and want, and how it can tailor better to every woman’s figure and lifestyle.
Sorella aims to share with women the importance of getting the right fit and function, the correct way to measure themselves to improve their female form through different types of lingerie, and increase their understanding of breast health and physical well-being.

About Tavia Yeung
Having graduated from the 13th TVB Artistes Training Course in 1998, international artiste Tavia Yeung had starred in numerous MTVs and after a few minor roles in series such as Street Fighters and When Dreams Come True, she caught the public’s attention with her role as Ah Yan in The Awakening Story (starring Liza Wang and Damien Lau), in which she portrayed the younger sister of Maggie Cheung.
In 2003, Yeung was awarded the most improved actress of the year by TVB with her role as Kelly, the rebellious single-mother-to be in Vigilante Force. Since then, Tavia has been selected for many different roles, particularly for ancient series as she has that sense of serenity required for such roles. As the leading lady in Twin of Brothers, starring alongside Raymond Lam and Ron Ng, she became increasingly popular across both the mainland and overseas.
With her ‘girl-next-door’ image, Yeung surprised the public with her role in Dicey Business as the sexy Mimi Tam. Followed by the much talked about series Heart of Greed, Tavia has once again assured the public with her acting skills and secured her place as of the prominent female lead in TVB. In July 2007, she received the award for Best Actress in a Drama by sina.com. In 2008, Yeung won the Best Supporting Actress Award at the TVB 41st Anniversary Awards her portrayal of Suen Ho Yuet in Moonlight Resonance, the sequel to Heart of Greed.

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