ING Life Insurance partners with Bollywood’s most awaited starrer ‘Zindagi Na MilegiDobara’

July 13, 2011 - PRLog -- The film slated for release on 15th July, has an attractive star cast that includes HrithikRoshan, Katrina Kaif, FarhanAkhtar, AbhayDeol and KalkiKoechlin.

Speaking on the association, Mr. Uco Vegter, Chief Marketing & Strategy Officer, ING Life Insurance India said, ‘We are delighted to partner with Zindagi Na MilegiDobara and we believe that the title and theme of the movie, resonates very well with our core proposition “Because you and your family are insured with ING Life Insurance, you can live your dreams. After all you have only one life to live.” This association will help us take our proposition to the Indian masses who also happen to be avid followers of Bollywood movies.’

The company’s latest TV Commercial communicates a key brand benefit “ManaoZindagi Ki HarKhushi, ING Life Insurance kebharoseykesaath” by using happy fun-filled moments from the film. The company has also launched a 360 degree Marketing Campaign to support the association across the country that comprises of hoardings, in cinema promotions, special screenings for its agents and employees, events targeting housing complexes and on internet.

The company is also using this association to tap into the social media space via Facebook and has already launched a specially designed fan page (facebook.com/onelifemanydreams). The theme of the page compliments ING Life’s brand message and the movie association. The fan page that is packed with interesting movie content, fun & games already boasts of 4000+ followers in the first week of its launch.


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Anjan J, Ph: 094490 84990, anjan@hanmermsl.com

About ING Life
ING Vysya Life Insurance Company Limited (ING Life) started operations in India in September 2001.ING Life has a pan India presence in over 195cities, with over 30,000 advisors. ING Life is staffed by more than 6,000 employees. The Company has a diversified distribution platform and includes both Tied Agency and Alternate Channels.The Alternate Channels business within ING Life includes Bancassurance (ING Vysya Bank), Referral Banks, amongst others.Visit the company website www.inglife.co.in  for detailed information on its product portfolio.