TheTMSway reveals a new generation of Shortcodes in the Philippines' mobile landscape

April 23, 2011 - PRLog -- PHILIPPINES - TheTMSway, a mobile solutions provider, brings in the Philippines the TMS platform, a combined technology of new generation of shortcodes (TMSshortcodes.com) and a shortcode search engine (TMS search), both optimized for the new generation of mobile phones, which will take one-step ahead of the traditional SMS short code system in the region, and will increase the level of engagement between the business community and the Filipino consumers.

TMSshortcodes.com is a Telco-neutral open platform that allows the delivery of personalized mobile contents to the Filipino consumers by means of short codes - a method that upgrades the SMS shortcode (a system provided for the exchange of text message via old generation of mobile phones) to the TMS shortcode (a system optimized for URL messaging).

The TMS shortcode is composed of a root (branded keyword) and a unique numeric code (sample: ITV 1010), which can be entered into the search engine of shortcodes (TMS search) using consumer's mobile phones or tablets. The action will take the consumers to a specific version of a mobile offer (site), automatically optimized for the devices used, location, and time of connection. i.e In the SMS shortcode system, consumers need to send a keyword like "ITV 1010" to a local number and get back an SMS with a clickable link that connects to a static site URL. With the TMS shortcode system, consumers simply enter the keyword "ITV 1010" to TMSsearch.com to get an instant personalized connection via a dynamic URL.

Using the platform, companies can generate a TMS shortcode, integrate it to any forms of communication channel, and connect the shortcode to the specific URL(s) of existing mobile site(s). The TMS platform, in an event of no existing mobile site, will allow companies to use a builder tool for them to create a new mobile site (mobile promotion or mobile coupons with the 'must have tools' in term of location and social recommendation) by filling a simple form.

The TMS technology is multichannel in terms of media placement wherein it can be fully integrated to any communication channels like print, television, promotional material, OOH and social media. This multichannel functionality provides a practical and strategic approach among business enterprises into maximizing an engagement with the consumers and in leveraging active responses from them.

"The TMS platform (built for the internet in the post PC world) represents the "post SMS" generation for the brand-consumer relationship. In brand's perspective, this Telco-neutral platform provides an easy way to create a bridge between consumers and interactive offers; while in the consumer's side, it provides a user-friendly way and low cost opportunity to use mobile internet via an evolution from their SMS shortcode experience", says Frederick Saurat, co-founder of TheTMSway.

Providing this new taste of interactive trend to the Filipino mobile users, the company takes a strong stance of bringing more life in the country's business community. This condition is in proper timing with the emergence of mobile internet in the Philippines, and consequently, is viewed to support the increasing level of business-consumer engagement in the region.

Aside from the advancements that TMS technologies will bring into the country's business-consumer relationship scene, the company also provides business enterprises the opportunity to plug in on TMS data & metrics analytics in order to measure the efficiency of all the communication channels integrated (tagged) with the TMS shortcodes including all traditional media such as print, TV, billboards and flyers.

"Measurement, especially on traditional media ad campaigns, is a key part of the ROI requested by advertisers. The Plug & play solution provided by TMS which can help determine the performances of each medium is a revolution that improves immediately any offline campaign's accountability", says Jonathan Ellis TheTMSway CEO.

The TMS system also provides an innovative solution to fight against privacy issues which have been building some walls between mobile technology providers and the consumer mass market.

"Our platform is designed to respecting the privacy of (Filipino) consumers. First, the system is based on a 'pull' concept (in which consumers will activate in order to initiate a relationship with a brand), and second, consumers need to specifically 'opt-in' when a brand is requesting for a personal data", adds Frederick Saurat.

TMSshortcodes.com and TMSsearch.com are already used in some countries across the Asia-Pacific region, like Hong Kong, Singapore, Thailand, Indonesia and Malaysia.

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TheTMSway (www.thetmsway.com) is the provider of an online self-service platform that bridges the print media, digital, and mobile.