He explains, “The economic downturn of the last few years has forced organisations to change their way of doing business, with the focus shifting towards customer retention and ensuring that marketing spend is targeted at the right prospects. This coupled with the ever increasing demands of consumers and their growing empowerment through social media channels has meant that CRM has become foremost in the minds of business owners.”
Sage CRM v7.1 allows businesses to better choose how they interact with customers and prospects, with multi-channel marketing functionality that includes email marketing, social media and telemarketing. With an improved mobile experience that includes iPhone, Blackberry or Windows mobile devices, the new release also enables mobile workers to access and update business critical information while on the road, which will improve staff efficiency.
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Eureka Solutions is a leading Sage Business Partner and Developer. We are experts in implementing, customising and supporting the market-leading range of Sage Business Management Solutions – the range now used by over 780,000 businesses in the UK.