Follow on Google News News By Tag * Equipment Software * Dealer * Rental Management * Distributors * Used Equipment * Sales Software * Fleet Rentals * Forklift Rent * More Tags... Industry News Country(s) Industry News
Follow on Google News | Manufacturing Journalist TR Cutler Shares Role of SFA for Equipment DealershipsManufacturing Journalist TR Cutler Shares Role of SFA for Equipment Dealerships
By: TR Cutler Manufacturing journalist, Thomas R. Cutler recently profiled Equip-Soft in the current issue of AS411. According to the article, SalesForce Automation, Opportunity Management, and Campaign Management technology is critical for equipment Dealerships. The management of customer communication, workflow, and opportunity management means more in equipment rental firms. The ability to quickly access account history and contact information offline, integrate contact information to smart phones (Blackberry, Windows Mobile, or iPhone) device automatically is crucial. Managing relationships with customers by developing Sales Force Automation (SFA), Opportunity Management (OM) and Campaign Management (CM), must be quantifiable. Opportunity Management is a great way to ensure sales teams are spending time with key customers, and that a sales forecast is accurate. Managing the equipment life cycle through its useful life in the new and used fleet as well as the rental fleet is key in ensuring the dealership receives the maximum financial benefit of every asset. Skinner noted, “With automated workflows and easily customized views to access this information the equipment life cycle aids in maximizing profitability.” Few software solutions are specifically designed for Equipment Dealers. Skinner suggested, “By leveraging the integrated Microsoft stack of technologies (Dynamics NAV, Dynamics CRM and Dynamics Mobile) combined with the dealer-specific enhancements that Equip-Soft has made to these products, SCMH is able to remove costs out of their operations, without having to worry whether or not the technologies can work together. With the addition of Dynamics CRM and Dynamics Mobile to the Equip-Soft product line, the efficiencies between the sales/service operations with the traditional dealer back office operations are seamless.” Providing customers with information on availability and scheduling is a central function in equipment rental business. It is equally critical to manage the utilization of a rental fleet to maintain profitability. Equip- The complete article can be read at http://www.accountingsoftware411.com/ Equip-Soft (www.equip-soft.com) Equip-Soft www.equip-soft.com Michelene Maguire pr@equip-soft.com 905.361.2841 End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|