Fight Media Inc. Acquires Mixed Martial Arts Expo

Feb. 7, 2011 - PRLog -- TORONTO – Fight Media Inc., the Toronto-based parent company of The Fight Network, announced today the acquisition of Mixed Martial Arts Expo, Inc., Canada’s premier Mixed Martial Arts fan expo.  As part of the purchase, MMA Expo president, Gerald Chopik, joins Fight Media Inc. as president of its new Events Division.

“MMA Expo will not only serve to diversify Fight Media’s revenue and profit streams, it will provide the Fight Network with an integrated sales solution to reach our advertisers’ targets that includes airtime, web and mobile from the Fight Network and now point of sale and further branding opportunities via MMA Expo,” said Leonard Asper, President and CEO of Fight Media. “This will also provide fresh content for The Fight Network and opportunities to drive awareness of and subscriptions to the network.”

“Since our launch of the concept for the first-ever Mixed Martial Arts Expo in 2005 we have a track record of delivering a unique combat sports weekend that fans and competitors enjoy and it is time to take the event to the next level”, stated Gerald Chopik, President of MMA Expo. “We have worked closely with The Fight Network over the past five years and with both companies now under one roof I am excited about the new products and services we can now offer the fight market.”

“It’s great to have Jerry on board to head up our new events division”, said Fight Network general manager Anthony Cicione. “Jerry brings a wealth of knowledge, not only in the MMA space but also events management, information technology and integrated advertising campaign development.”

About The Fight Network
The Fight Network is Canada’s only TV channel dedicated to complete coverage of combat sports, including fights, fighters, fight news, and fight lifestyle. It is carried on all major cable, satellite and telco systems in Canada and includes thefightnetwork.com and an iPhone application, The Fight Network is also available on IBN sports, a web based distributor of TV content, as well as on its own YouTube channel.

About MMA Expo
Mixed Martial Arts Expo ~ the original MMA Fan Expo launched in 2005 ~ is a unique, high-energy, interactive consumer show for people who love martial arts and the full contact sport of mixed martial arts, the fastest growing sport in the world.  The unique interactive model includes martial arts tournaments and demonstrations, martial arts and business development seminars and a show floor filled with apparel, gear, fitness and nutrition-based exhibitors.

MMA Expo also gives combat sports fans and martial arts competitors the unique opportunity to meet personally with some of the top professional fighters and MMA celebrities in the sport for autographs and pictures. Over 10,000 fans, 300 exhibitors and a wide range of the world’s top MMA celebrities have attended MMA Expo events to date.

For exhibitor and sponsorship information contact:
Gerald Chopik
President, MMA Expo
gchopik@MixedMartialArtsExpo.com