Thousands join a Real-life Spy Game (IIA)

Jan. 28, 2011 - PRLog -- TORONTO, Ontario. -- January 28th, 2011 -- Blue74 Labs today announced that IIA, the critically acclaimed real-life massively multiplayer "outdoor" role-playing game (MMORPG), sold tens of thousands of memberships in the first 48 hours of its release, making it the fastest-selling ARG game of all time. The IIA Spy Game is being compared to blockbuster hits "The Game", "Spy Game", and "Halting State", a book by Charles Stross. "This is not a computer game, this is real-life, this is how games should be. I wanted to create a game where people could get outside, exercise and have as much fun as sitting in front of a game console." said Mike Curry, CEO and founder.

The IIA (International Intelligence Agency) is a real life multi-player game that gives players a real life, real feel, "off computer" role-playing game. Players don’t know about the actual game play, until they are engaged in the actual game.

The game was made globally available January 24th, 2011 via a small posting on the popular "Ycombinator: Hacker News", a web site for Internet start-ups. Expectations were less than 100 memberships to be sold the first day, Mike Curry noticed a very heavy load on his web server – realizing the game had gone viral.

The original sign-up page can be viewed at: http://labs.blue74.com. The company does have an official site for the game; however, they are not releasing the information until its members exercise a critical classified mission. It's believed that the mission entails a Remote Controlled UAV helicopter taking aerial photographs of the building that houses their website. It’s believed they are doing this to insure the security of the building.

About Blue74 Labs.

Blue74.com is operated by Mike Curry, and has been a solo effort to date, with the success of IIA, he has started thinking about adding more staff.

Hacker News Article - http://news.ycombinator.com/item?id=2138867